Friday, May 24, 2024

MGM’s Robert Marick to present at ICE London 2020 on using storytelling and experiential entertainment to reinvent the gambling experience

In response to the industry’s increased investment in hospitality, ICE London is launching the Hospitality Technology conference at ICE London 2020, to be opened with a presentation from MGM’s EVP of Global Consumer Products & Experiences, Robert Marick, titled Gaming Reinvented: Next Generation Guide to an Entertaining Gaming Experience, discussing how storytelling and experiential entertainment can reinvent gambling’s relationship with next-gen consumers.

At MGM, Marick is responsible for overseeing the expansion of the studio’s licensed merchandise, interactive games, licensed media & advertising and location based entertainment business for the studio’s current and legacy franchises, which includes The Addams Family, James Bond, Stargate, Vikings and Pink Panther, among many others.

 “I’m thrilled to join ICE London’s first ever hospitality conference and look forward to exploring the immense potential that exists for the gaming, hospitality and entertainment industries to collaborate in today’s dynamic marketplace,” said Marick.

Revenue diversification in Vegas has long been shifting towards non-gaming and hospitality, seeing casino revenue drop as low at 27% in some properties in recent years in favour of other offerings. With this has come a surge of innovation in hospitality, entertainment and a consensus that return on experience is what now drives customer retention in Integrated Resorts, with the rest of the US and other jurisdictions following suit.

Bringing together the drivers for consumers to spend more on their experiences and understand how they now connect with brands through entertainment, Marick will explore how, when IRs transition from being gambling-centric to entertainment-centric, new audiences and connections will fuel greater customer engagement through utilising brand licenses into new destinations, single attractions, live events, retail, dining and hospitality.

Stay tuned for further announcements about the ICE London Hospitality Technology conference here:

Register for ICE VOX here:

If you would like to find out more about how you can align your brand within the Hospitality-Gaming space, please email [email protected].

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Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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