Moment Factory and Mitsui Fudosan announced a long-term strategic partnership to create large-scale, transformative experiences that set a new global standard for fan engagement. Stepping into the role of Executive Producers, the two companies will harness their combined strengths to foster human connection through brand storytelling and innovation.
Following Moment Factory and Mitsui Fudosan’s work on Light Cycles at Kyoto Botanical Gardens for their 100th Anniversary Project, this announcement kicks off a new multi-year roadmap for the two companies’ partnership. They are currently exploring a pipeline of projects that will continue to blend technology, art, and iconic intellectual properties.
A new Pokémon experience
As part of this collaboration, Moment Factory and Mitsui Fudosan also announced a partnership with The Pokémon Company International to develop a new immersive Pokémon experience designed to tour in select locations and slated to debut in Europe in the spring of 2027. Using interactive technology and storytelling, the collaboration will faithfully bring Pokémon to life by bringing fans together in the real world and allowing them to step into the role of a Trainer in unique ways.
This collaboration will unite an international multidisciplinary team – including Mitsui Fudosan’s expertise in creating large-scale destinations and real-world experiences, Moment Factory’s immersive storytelling, and the iconic Pokémon brand – to deliver an innovative experience for a diverse, worldwide audience.
More details about the project will be shared in the future.
“This partnership is more than a collaboration; it is a synergy of vision,” said Dominic Audet, Co-founder and Chief Innovation Officer at Moment Factory. “Together with Mitsui Fudosan, we are looking to set a new global standard for how people interact with brands and environments. We are excited to leverage our creative DNA alongside Mitsui Fudosan’s incredible reach to bring transformative projects to life.”
“We are very honored to partner with Moment Factory,” said Kazunori Yamashita, Executive Managing Officer of Mitsui Fudosan Co., Ltd. “Through this project, we aim to create new value through immersive experiences that connect people and communities. We also look forward to delivering excitement and inspiration to people around the world through our collaboration with Pokémon, a globally beloved brand.”
“People around the world are always eager to experience the world of Pokémon in new and meaningful ways,” said Andy Gose, Head of Media Production at The Pokémon Company International. “We are excited to see the joy it will bring to Trainers and the passion and adventure that unites the community.”