Sunday, December 4, 2022

Mousetrappe Begins “Shifting Perspectives” With New Positioning and Branding Campaign


Award-winning media design studio Mousetrappe is launching a new positioning and branding strategy. “Shifting Perspectives” embraces the future of location-based entertainment, with an end goal of creating experiences that shift the audience’s perspective dimensionally and emotionally, to see things differently.

“We live and work in a dimensional world. Mousetrappe persistently advances the art and science of experience to compel audiences to shift perspectives and to perceive things differently,” states Daren Ulmer, Mousetrappe’s Founder and Creative Director.

“Mousetrappe’s work is three-dimensional, not flat. Using tools such as mapped projection, soundtrack production, AV, AR/VR, drones, and harnessing other emerging tech, we are able to provide wildly creative yet pragmatic design, and incredible immersive and dimensional media production that pushes the boundaries of the senses.”

Mousetrappe is repositioning itself to solely focus on providing creative and production of media and media-based experiences to the industry’s finest theme parks, studios, IP’s, and cultural institutions. The company’s new vision is to not only shift the industry forward with the use of emerging technology, tools and techniques, but to shift the perspective of the audience and move people by purposely invoking an emotional and intellectual response – such as awe, inspiration, fascination, thrill, knowledge – with the use of media-based shows, attractions and experiences.

Mousetrappe will be showcasing examples of their media-based entertainment at an open house event on Tuesday, August 29th, in their studios in Burbank CA, hosting the TEA Western Division’s “Evolution of Media Design”.

Daren Ulmer will be speaking on the future of media design in location-based entertainment moderating a panel at Future of Immersive Leisure (FOIL) in Las Vegas Sept 13, and featured on the keynote panel at TEA’s SATE, in Valencia CA Oct 5.


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Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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