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Nashville Firm Secures Partnership for Dollywood’s New Ride – Barnstormer

Entertainment legend Dolly Parton is dressed for flight as she opens the new Barnstormer family thrill ride at Dollywood. The park celebrated its 26th grand opening on Saturday, March 26th. (Photo: Business Wire)
NASHVILLE, Tenn.–(BUSINESS WIRE)–The Barnstormer, Dollywood’s newest family thrill ride, takes flight for the 2011 season and along for the ride is Tennessee Farmers Cooperative as a major partner, secured by Nashville Firm, TVX Group. Situated on a ridge alongside Craftsman’s Valley adjacent to the Mountain Slidewinder, the Barnstormer “landed” on Owens Farm. Passengers are seated back-to-back on two giant pendulum arms that reach 81 feet in the air. The journey to the treetops reaches a maximum speed of 45 miles per hour and 230 degrees of rotation. Situated amid a big, red barn, the Barnstormer’s barnyard theme includes activity-filled children’s play areas. Lil’ Pilots Playground features a 22-foot by 16-foot wooden bi-plane while Granny’s Garden & Pig Pen offers play structures and water fountains. 

To add authenticity to the Owens Farm area and the Barnstormer attraction, TVX Group, Dollywood’s exclusive sponsorship firm, identified Tennessee Farmers Cooperative as a perfect partner for the project. They will receive inclusion on various signage throughout the ride area and on the traditional red barn, a focal point of Barnstormer and ride area employees will wear co-branded straw hats to compliment their Owens Family Farm attire. TFC will also be conducting a statewide in-store promotion offering customers a chance to win two tickets to visit Dollywood and an on-line sweepstakes will award one lucky winner six season passes and a stay in a Dollywood Vacation Cabin. The program offers TFC brand exposure and organic integration into the design as well ability to leverage the program to drive traffic to store locations and their website. 

“Dollywood was looking for a partner that made sense to be included in a farm-themed ride and Co-op was a logical fit,” says Joe Huffine, manager of TFC’s Member Services Department. “The people who are coming to Dollywood are our customers and potential customers, and they will now see the Co-op brand displayed on this exciting new ride.” “TVX did a superior job showing us how the demographics of the park aligned with ours, listened to what our objectives were and worked with us to create a program to meet these objectives.” 

About TVX Group

TVX is an industry leading sponsorship and strategic alliance services organization based in Nashville, Tn with more than 27 years of experience. Concentrating primarily within the entertainment industry, currently the firm exclusively represents the Dollywood Company and its parks Dollywood, Dollywood Splash Country, as well as, Herschend Family Entertainment properties such as Silver Dollar City, White Water, and Showboat Branson Belle. In 2009, TVX grew into its Music City roots by managing new country music Trio, Edens Edge to their major record label deal with Big Machine Records. Today, TVX represents Edens Edge strategic alliance efforts in the sponsorship and endorsement market place.
Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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