Wednesday, April 17, 2024

New Wayfinding Signage Introduced to St. Louis’ Forest Park

“These improvements will make a great park even greater.” — Lesley S. Hoffarth, Forest Park Forever President & Executive Director

St. Louis, MO, USA — Forest Park Forever and the City of St. Louis announced that the City has begun installing an intuitive and visitor-friendly Park-wide way-finding system, consisting of 239 new directional signs, Park maps, informational kiosks and banners that will greatly assist the Park’s 13 million annual visitors in successfully navigating the Park. The organization and City also announced that the first phase of improvements to Forest Park’s restrooms and drinking fountains will begin this fall, starting with the restroom near the Park’s highly trafficked Hampton entrance.

Through the innovative public/private partnership the City and Forest Park Forever have, the two entities work together to develop plans for Park capital projects that are called for by the Forest Park Master Plan; in doing so, they work with the Forest Park Advisory Board to ensure that the projects are consistent with the spirit and intent of the Master Plan. Next, Forest Park Forever raises the private dollars needed for these projects, then uses those funds to purchase City bonds. And finally, once the projects are funded, the City administers them, and the City’s bond repayment and interest are used by Forest Park Forever to maintain Forest Park.


The announcements were made at an event in Forest Park, with remarks City Parks Director Gary Bess, Board of Public Service President Richard T. BradleyJosh Wiese from the Mayor’s Office, Forest Park Forever Board Chair Steve Finerty, Forest Park Forever President & Executive Director Lesley S. Hoffarth, P.E.and Rick Ausick, Brown Shoe Company Division President for Famous Footwear. The community gathering, which included project donors, leaders from a range of Park institutions, Forest Park Forever Board members, local officials and members of the public, was capped off by an unveiling of one of the new signs, viewings of additional renderings and a community lunch of local food truck fare and ice cream.

“This is an exciting announcement for St. Louis, Forest Park and the Park’s users and visitors,” said Mayor Francis G. Slay. “These two comprehensive projects will enhance the Forest Park experience for millions of visitors — every day of the year.”

“Forest Park’s transformation in recent decades has been remarkable,” said Gary Bess, City Parks Director.“But there are still areas where critical upgrades are needed. Better signage and restrooms have been at the top of the visitor wish list for years. We’re thrilled to be moving forward with these projects.”

“Together, these projects will dramatically improve the experience of millions of visitors,” said Lesley S. Hoffarth, Forest Park Forever President & Executive Director. “The top two requests we receive from visitors are to help them better navigate Forest Park and to improve our drinking fountains and restroom facilities. Forest Park Forever is grateful to our donors and partners — particularly the City — for making these initiatives possible.”

It is estimated that a quarter of Forest Park’s 13 million annual visitors are not from the St. Louis area. Even for those who are, the Park’s existing brown navigational signs — intended to be temporary when they were installed years ago — can appear confusing or incomplete to visitors.

Forest Park Forever convened a group to begin crafting a visitor-focused solution to this problem. Forest Park Forever, the Missouri History Museum, Saint Louis Art Museum, Saint Louis Science Center and Saint Louis Zoo contributed funds and ideas toward the initial design costs; the City of St. Louis, the Boathouse, Dwight Davis Tennis Center, Eagle Golf, the Muny, Shakespeare Festival St. Louis and Steinberg Skating Rink also played a role in the design process.

Improvements Signs2

After the initial design stage was complete, Forest Park Forever led the project and raised private funds for further design as well as construction and installation. When installed by the City this summer, the Park’s resulting new permanent way-finding system will greatly assist walkers, runners, cyclists and drivers in finding their way through the Park. The signage system has many important features, including:

  • Increased signage: The new system contains more than twice the number of signs as the existing system, providing visitors additional confidence and confirmation as they move toward their desired destination and throughout the path system.
  • Aesthetically at home in the Park: While greater in number, the attractive new signs have been designed to fit more pleasingly into the Park’s natural landscape. The signs will be instructive for those visitors seeking them out, without being intrusive to the overall Forest Park backdrop.
  • Strategically designed and placed: The new signs have been designed as part of a ‘progressive disclosure’ system, giving visitors increasingly more specific information as they make their way toward their destination. (This system is already in use by the St. Louis Convention & Visitors Commission.) In addition, sign placement has been re-envisioned to better fit with how visitors circulate through the Park.
  • More accurate and complete: In building the new system, Forest Park Forever was able to redress gaps in the existing signs.
  • Beyond destination signs: While signs pointing toward destinations are a central component of this new system, visitors will also benefit from 25 new kiosks that feature Park maps on one side and information on the other, including interpretive vignettes that detail the rich history of the Park’s iconic spaces.

This $1.1 million project was made possible through generous donations from the William T. Kemper Foundation–Commerce Bank, which contributed a total of $1 million to support both this project and the Forest Park Forever endowment for long-term Park maintenance; Mary Ann Lee; Dwyer Brown & Nancy Reynolds and the William E. Weiss Foundation; and the Missouri History Museum, Saint Louis Art Museum, Saint Louis Science Center and Saint Louis Zoo. Additional funding was also contributed to provide endowment support necessary for long-term maintenance.

The way-finding project has been designed by a team led by Corbin Design. A team led by ASI Signage Innovations — including Edwards-Kamadulski (MBE), Tramar Contracting (WBE) and J.P. Collier (WBE) — is managing fabrication, construction and installation.

Installation of the Park’s new way-finding system — Forest Park’s most comprehensive Park-wide project since the completion of the recreational Dual Path in 2011 — will be complete by fall 2014.

Related Articles

Latest Articles