Wednesday, December 8, 2021

Peanuts Worldwide Partnering with DDM Entertainment & Events to Position Beloved Comics Characters in Lantern Festivals Around the Globe

DDM Entertainment & Events of Ontario, Canada has announced its partnership with Peanuts Worldwide to bring the popular Peanuts characters by Charles M. Schulz to life in high quality Chinese lantern festivals. The agreement allows DDM to mount Peanuts-branded lantern festivals in a number of regions including the People’s Republic of China, Hong Kong, Macau, Taiwan, Japan, South Korea, North America and Europe.

Lantern festivals use illuminated, custom silk lanterns and floats in any number of shapes and sizes, inspired by Chinese lanterns. Such festivals have become very popular in recent years at a wide range of venues that cater to family audiences and have outdoor space – such as botanical gardens, theme parks and zoos – around the world. At relatively little expense, a lantern festival can transform a setting, supporting the extension of operating hours and seasons, drawing new audiences, generating revenue and setting a venue apart from its competition while providing a playful and appealing brand showcase.

“As we continue to expand our location based entertainment experience throughout the world, we are excited to partner with DDM to bring Peanuts to new audiences through the lantern festivals,’ said Roz Nowicki, Managing Director, Peanuts Worldwide. “It’s just another great way to keep Peanuts top of mind and in the pop culture zeitgeist.”

DDM and its design/manufacturing partner, Zigong Lantern Culture Industry Group, have enjoyed recent successes in producing Lantern Festivals around the world. Most recent projects include the Festival of Light at Longleat Safari in the United Kingdom and Lumination at Gilroy Gardens in Gilroy, CA.

“Festivals of this size and grandeur attract all generations and enhance visitor experience with magnificent displays, and impressive artistic craftsmanship,” said DDM Entertainment Partner, Glenn Dobbin. “We are excited to partner with Peanuts, to couple their family-friendly brand beloved by all generations with the stunning artistry our team brings in creating lantern displays.”

Peanuts Worldwide announced its plans to expand its location based entertainment initiatives in collaboration with Bay Laurel Advisors in 2016. The industry response was immediate and diverse, with inquiries coming from owner-operators, design firms and project managers around the globe. The team was very busy in back-to-back meetings in Orlando during the IAAPA Attractions Expo last November and the dialog has continued since then, with more alliances and announcements in development.

“We have been extremely pleased to see the response from the Location Based Entertainment community to the opportunities in themed entertainment with such a beloved set of characters and their stories, and it is gratifying to continue to bring these characters to life in our world of LBE,” said George Wade, President of Bay Laurel Advisors.

The first DDM Peanuts themed Lantern Festival project is in negotiation with announcements expected soon.

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Judith Rubin
Judith Rubin ([email protected]) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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