February 18, 2020 — Today, Kilburn Live, the Live Events division of Kilburn Media, announced a new partnership with Peanuts Worldwide, the beloved global IP based on the comics by Charles Schulz. The pair will work together to create a new immersive experience to fit into the growing location based entertainment landscape.
Just in time for the milestone 70th anniversary of the first Peanuts comic strips, the collaboration will give guests the opportunity to go on a new family-friendly journey with the familiar faces of Snoopy, Charlie Brown, and all of their friends. Set to highlight the timelessness of the Peanuts characters, more information on this attraction will be released later this year.
“Partnering with Peanuts to bring such a classic piece of pop culture to life is an absolute privilege,” said Kilburn CEO Mark Manuel. “These characters are recognized and beloved globally, so we are looking forward to giving our guests the chance to step inside their world through this unforgettable experience.”
“Peanuts is a brand that is a true family tradition,” said Craig Herman, Senior Director, Category Management at Peanuts Worldwide. “Parents and grandparents cherish the opportunity to share their love of Snoopy and Charlie Brown with the next generation, and what better way to do so than through a Kilburn Live experience.”
This announcement comes on the heels of Kilburn Live’s recent successful ventures in the live entertainment space with The Dr. Seuss Experience and NERF Challenge activations. Both of which launched in late 2019 and will continue their tours throughout 2020 with next stops set to be unveiled later this Winter. The company is also behind the hit NightGarden franchise that has one location in Miami, Florida and another in The Kingdom of Saudi Arabia.
Originating in the comic pages, Peanuts has grown to include a wide range of brand extensions, ranging from a robust consumer products business, to new content on Apple TV+. In 2018, Peanuts entered into a Space Act Agreement with NASA to introduce STEM content to a new generation, strengthening a relationship that dates back to the Apollo missions of the 1960s.
To learn more about Kilburn Live and its rapidly growing offerings or sign-up to receive information about its latest news and on-sales, visit http://kilburnmedia.com/live.