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New Peppa Pig-themed sightseeing bus tours coming to Dubai

Photo courtesy of IMG Licensing.

Kids Entertainment For Transport by Tour Buses L.L.C announced its official collaboration with Hasbro, the global play and entertainment company and owner of the beloved Peppa brand, to launch the Peppa Dubai Tour. Facilitated by IMG Licensing, this collaboration delivers the first licensed themed bus tour of its kind in the GCC Region.

Peppa Dubai Tour is an immersive, up to 75-minute city sightseeing experience that combines storytelling, onboard entertainment, and family-friendly dining aboard a fully customized Peppa themed bus. Licensed by Hasbro and operated by Kids Entertainment, the tour takes passengers through Dubai’s most iconic landmarks with playful narration designed exclusively for this journey, featuring music, interactive games, and surprise giveaways.

“We are thrilled to partner with Hasbro to bring this imaginative and joyful concept to life in Dubai,” said Dr. Maria Frangieh, COO at Kids Entertainment. “This tour is more than a ride; it’s an interactive, memory-making experience that allows families to explore the city in a new and exciting way.”

Operating four days a week, Thursday to Sunday at 11:00 AM and 2:00 PM, the bus features 9 tables with a total capacity of 36 guests. Tickets include selected food and beverages served on board, a narrated route crafted with both educational and entertainment value in mind, exclusive Peppa animations showcasing Dubai, and Peppa-themed moments throughout the journey.

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