Monday, July 22, 2024

Picsolve Announces New Digital Platform Utilizing Facial Recognition Technology


Picsolve has announced a new digital platform with the aim of revolutionizing the creation, collation and distribution of content. Employing facial recognition technology, Picsolve’s new platform allows the company to build on its existing image-based product suite, while providing the foundations for the seamless integration of content into the visitor experience. This development is an industry first.

Picsolve has placed the latest biometric technology at the forefront of its innovation. Through facial recognition, the new platform allows content created by Picsolve at an attraction to be identified and organized, seamlessly presenting visitors with their own personalized digital album. This gives content hungry consumers the opportunity to immediately purchase the images, with the option of sharing instantly on social media, or enjoy and share content retrospectively by accessing the link and purchasing the content after their visit.

Destination visitors select their image from an existing photo or selfie upload. If they opt in, during the rest of their visit Picsolve’s advanced association technology identifies them at multiple content creation points using facial recognition.

The cloud-based, scalable and secure technology organizes multiple images which can then be accessed via an integrated interface, app or website. The service is compatible with a range of formats including video, photo and sound files, making it even more compelling for visitors to purchase content in-app.

Picsolve’s new digital platform facilitates a range of experiences across the destination, linking content created by advanced ride capture, roaming photographers, queue-line green screen experiences, and even its patented video Experience Wall. This means visitors can enjoy their experience without the pressure of capturing the moments for themselves. The technology also enables Picsolve’s on-site staff to have more personal, quality interactions with customers, enhancing engagement and the overall visitor experience.

In evolving customer service, revolutionizing the retail environment and improving business intelligence, Picsolve’s technology is able to seamlessly integrate within a partner’s destination and their other partners. The new platform will be widely available from Summer 2018.

David Hockley, Interim CEO at Picsolve commented, “Picsolve is continuing to push the boundaries of what is possible at visitor destinations all over the globe, and we are proud to announce this game-changing technology at IAAPA ‘s Expo in Orlando this year. We are constantly exploring how we can expand the Picsolve proposition into new sectors and are always looking for exciting new ways consumers can capture, collect and share digital moments around the world. We believe this is the beginning of a special time in Picsolve’s history.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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