Picsolve has announced the acquisition of Freeze Frame – the entertainment venue and digital imaging company headquartered in New York. Increasing Picsolve’s US footprint by 50%, this acquisition accelerates Picsolve’s continued geographic and sector expansion around the world. The deal follows an exceptional two years for Picsolve, with organic revenue growth increasing by 30%.
The Freeze Frame acquisition is the latest step in Picsolve’s global expansion, allowing it to capitalise on new growth opportunities in the North American market, and beyond, and support the global ambitions of its customer base.
As part of the acquisition, 23 key visitor destinations operating photography-led consumer experiences in North America, including One World Observatory at One World Trade Centre, Central Park Zoo, three presidential libraries and seven Macy’s department stores, will seamlessly transition to the combined entity. Following Picsolve’s further international expansion this year, the combined roster of partners includes, among others, the Kennedy Space Center Visitor Complex in North America, Busan Air Cruise in South Korea and Little Big City Berlin in Germany.
As the two companies join together, world-class destinations will also benefit from an expanded technology portfolio, bringing together Picsolve’s digital imaging technology and Freeze Frame’s patented green screen high-definition video Experience Wall – which offers customers an immersive and seamless image capture experience. The acquisition signifies Picsolve’s continued dedication to providing seamless digitial content experiences to an extensive number of global partners.
David Hockley, Interim CEO, Picsolve commented, “Freeze Frame has a long history of technological innovation, performance and continuous customer experience improvement within the digital imaging and content capture market. This acquisition marks the next step in Picsolve’s expansion and growth within the US, allowing us to build groundbreaking partnerships across the country in an exciting variety of sectors.”
With over 40 years’ experience, Freeze Frame’s Clifford David will now oversee the integration of both companies. Appointed as President of Picsolve for North America, Clifford will be strengthening an already exceptional management team with further unrivalled industry expertise.
Clifford David, President of Picsolve North America commented, “Picsolve has a legacy of building mutually beneficial partnerships that give world-class destinations that ‘must have’ ingredient to drive revenue and loyalty with visitors. This is a perfect fit for the company I founded in 1982 and there are many lessons we can learn from each other. I’m passionate about the success of this new company and will ensure we continue to prosper and reach new heights through the seamless integration of our two operations. I look forward to building a stronger, more innovative Picsolve in the coming months and for many years to come.”