Saturday, April 20, 2024

Picsolve’s Merlin Portfolio Gets a Little Bit Bigger at Little BIG City Berlin


Picsolve, a leading digital content creation partner for world-class visitor destinations, has announced its imaging technology will be at the heart of Berlin’s latest attraction, Little BIG City, letting consumers capture and instantly share their experience.

Little BIG City invites visitors to discover the most epic events that have shaped Berlin’s history through 3D interactive miniature sets, projection mapping and other special and interactive effects. With technology integral to the destination, Picsolve’s green screen queue-line photography enhances the consumer experience by instantly capturing guests in front of the background of their choice – from the iconic TV tower to the historic Berlin Wall.

The latest step in its global growth strategy, Picsolve continues its relationship as the only content capture partner trusted to supply all five Merlin Entertainments attractions in Berlin, alongside Madame Tussauds Berlin, SEA LIFE Berlin, Berlin Dungeon and LEGOLAND® Discovery Centre Berlin. The partnership enables Merlin Entertainments to offer its customers printed and digital merchandise that is instantly accessible via the Picsolve digital platform, including its app, as well as provides cross-attraction promotion opportunities.

Alan Wright, Picsolve CEO comments: “At Picsolve, we see ourselves as our partners’ brand guardians. This new win extends our relationship with Merlin Entertainments, and the fact that we provide innovative technology at all its operations in Berlin is testament to the fact that we are their trusted partner.”

Danny Low, Head of Retail New Development Midway and RTP, Merlin Entertainments comments: “Little BIG City is a world class destination and we required a partner with unrivalled experience in the image capturing space, which Picsolve will provide. Through their content capture solutions, the visitor experiences will become even more powerful, memorable and immersive, ensuring consumers have a fantastic experience with us.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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