Saturday, April 17, 2021

Picsolve’s Merlin Portfolio Gets a Little Bit Bigger at Little BIG City Berlin


Picsolve, a leading digital content creation partner for world-class visitor destinations, has announced its imaging technology will be at the heart of Berlin’s latest attraction, Little BIG City, letting consumers capture and instantly share their experience.

Little BIG City invites visitors to discover the most epic events that have shaped Berlin’s history through 3D interactive miniature sets, projection mapping and other special and interactive effects. With technology integral to the destination, Picsolve’s green screen queue-line photography enhances the consumer experience by instantly capturing guests in front of the background of their choice – from the iconic TV tower to the historic Berlin Wall.

The latest step in its global growth strategy, Picsolve continues its relationship as the only content capture partner trusted to supply all five Merlin Entertainments attractions in Berlin, alongside Madame Tussauds Berlin, SEA LIFE Berlin, Berlin Dungeon and LEGOLAND® Discovery Centre Berlin. The partnership enables Merlin Entertainments to offer its customers printed and digital merchandise that is instantly accessible via the Picsolve digital platform, including its app, as well as provides cross-attraction promotion opportunities.

Alan Wright, Picsolve CEO comments: “At Picsolve, we see ourselves as our partners’ brand guardians. This new win extends our relationship with Merlin Entertainments, and the fact that we provide innovative technology at all its operations in Berlin is testament to the fact that we are their trusted partner.”

Danny Low, Head of Retail New Development Midway and RTP, Merlin Entertainments comments: “Little BIG City is a world class destination and we required a partner with unrivalled experience in the image capturing space, which Picsolve will provide. Through their content capture solutions, the visitor experiences will become even more powerful, memorable and immersive, ensuring consumers have a fantastic experience with us.”

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