Wednesday, April 14, 2021

Practicing safe VR: Immersive Technology Alliance initiative

Dr. Michael Madary, one of the foremost experts on virtual reality (VR) ethics, will lead a new working group on safe practices and responsible consumer targeting for VR content and products in an initiative by the Immersive Technology Alliance (ITA).

ITA contributes to the viability, advancement and adoption of virtual reality, augmented reality, mixed reality, stereoscopic 3D, and related future innovations. With ITA, Dr. Madary will lead the Responsible Consumer VR Experience Working Group.

“Immersive technology holds great promise for new forms of education, social interaction, medical treatment, and artistic expression. My own work, in collaboration with the ITA, is about enabling the well-being of end users and the positive outcome of technologies such as virtual reality and augmented reality. We are all still learning what this powerful media is capable of, and the alliance provides a valuable opportunity for technology and content makers to build the required tool sets for safe and viable experiences,” said Dr. Madary.

Dr. Madary works on the ethics of emerging technology, especially immersive technology such as virtual reality. His research is interdisciplinary and draws from philosophy of mind, psychology, and neuroscience. In February 2016, in collaboration with Thomas Metzinger, Michael published the first code of ethics for research and consumer use of VR, which received widespread media attention. He has published widely in the philosophy of perception, including a book, “Visual Phenomenology,” currently in production with MIT Press.

“It’s in everyone’s interest to understand their work so responsible consumer targeting and well-being is ensured. This open conversation is necessary for product viability and all market leaders should be present,” said Neil Schneider, Executive Director, ITA.

Visit https://ita3d.com/.

Judith Rubin
Judith Rubin (rubin.judith@gmail.com) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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