Dr. Michael Madary, one of the foremost experts on virtual reality (VR) ethics, will lead a new working group on safe practices and responsible consumer targeting for VR content and products in an initiative by the Immersive Technology Alliance (ITA).
ITA contributes to the viability, advancement and adoption of virtual reality, augmented reality, mixed reality, stereoscopic 3D, and related future innovations. With ITA, Dr. Madary will lead the Responsible Consumer VR Experience Working Group.
“Immersive technology holds great promise for new forms of education, social interaction, medical treatment, and artistic expression. My own work, in collaboration with the ITA, is about enabling the well-being of end users and the positive outcome of technologies such as virtual reality and augmented reality. We are all still learning what this powerful media is capable of, and the alliance provides a valuable opportunity for technology and content makers to build the required tool sets for safe and viable experiences,” said Dr. Madary.
Dr. Madary works on the ethics of emerging technology, especially immersive technology such as virtual reality. His research is interdisciplinary and draws from philosophy of mind, psychology, and neuroscience. In February 2016, in collaboration with Thomas Metzinger, Michael published the first code of ethics for research and consumer use of VR, which received widespread media attention. He has published widely in the philosophy of perception, including a book, “Visual Phenomenology,” currently in production with MIT Press.
“It’s in everyone’s interest to understand their work so responsible consumer targeting and well-being is ensured. This open conversation is necessary for product viability and all market leaders should be present,” said Neil Schneider, Executive Director, ITA.