Friday, December 8, 2023

Prime Play Creates Crayola Themed Play Structure for new Visitor Experience Center

Crayola Experience - Prime Play 01

Richmond, BC, Canada — When the Crayola Experience faced a major renovation, Prime Play was the choice for the design of a creative and colorful addition to the interactive attraction. Prime Play is proud to have been selected to work with the Crayola Experience design and management team as well as the project team from Bay Laurel Advisors and Jack Rouse Associates to provide a custom-designed Soft Contained Play structure themed specifically to Crayola’s iconic brand.

The Crayola Experience reopened Memorial Day weekend featuring Prime Play’s colorful and visually iconic climbing structure. It contains numerous play elements including a unique suspended bridge and tube crawl components extending over a Crayola-inspired chalkboard floor play space. A giant Crayola crayon tower and Pip Squeak Marker slide complete the look.

“Our key objective was to add a branded, interactive, indoor play space where children of all ability levels can participate in the fun. Prime Play’s design met and exceeded our expectations. The reward is seeing the reaction from our guests”, said Vicky Lozano, Crayola’s Vice President, Corporate Strategy & Development.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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