Tuesday, March 21, 2023

Rethink Leisure & Entertainment Named as Principal Designers & Master Planners for Major Nickelodeon Theme Park

FOSHAN, CHINA – Rethink Leisure & Entertainment, a Los Angeles-based design agency and international subsidiary of Al Ahli Holding Group, has been awarded the design and master planning contract for China-based Elite Global Group Limited’s (EGGL) Nickelodeon theme park, a major part of the Foshan Cultural and Ecological Coastal Park. The contract-signing ceremony in Foshan was attended by representatives of Rethink Leisure & Entertainment and Elite Global Group.

Rethink will provide a full suite of design services to the multi-million dollar project, including master planning, park design, attraction development, and IP selection in coordination with Elite Global Group and Nickelodeon. Rethink will be working closely with its partners to create the most immersive and extensive Nickelodeon experience ever built, featuring such beloved characters as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer and many more.

“Rethink is ready to bring its extensive themed entertainment experience and practical knowledge to this exciting, world-class development,” said Michael Sinks, Executive Producer, Rethink Leisure & Entertainment. “We’re excited to work with both Nickelodeon’s group of brand experts and the talented team at Elite Global Group to bring some of the world’s most unique characters to life.”

The US$1.85 billion, 250-acre Nickelodeon-themed project is a central feature of the 750-acre, Foshan Cultural and Ecological Coastal Park, a master-planned environment encompassing cultural, tourism, sports and science and technology components. Groundbreaking was held on January 4, 2017 and is anticipated to open between 2020 and 2021. The project is located in Foshan, a city in Southern China of more than seven million people, part of the affluent, greater Pearl River Delta mega metropolitan region. Including the large cities of Shenzhen and Guangzhou, more than 22 million people live in the Pearl River Delta, which is also adjacent to the Hong Kong and Macau Special Administrative Regions.

“We are excited to be working with Rethink Leisure & Entertainment,” said Michael Chang, Director, Board of Directors, Elite Global Group. “They have demonstrated a unique combination of creative and technical capability which makes them invaluable partners in the resort design process. The unique designs being developed for this resort project will undoubtedly delight the millions of Chinese guests which will visit the park.”

About Rethink Leisure & Entertainment

Rethink Leisure & Entertainment, a design agency founded in 2013, has rapidly grown into a world-class organization with a seasoned team of themed entertainment professionals. Rethink provides clients large and small with a suite of design services, including concept design, art direction, master planning, graphic design and project management. With offices in both Los Angeles and Orlando, Rethink is currently working on multiple international projects, including the $4.3 billion London Resort, located just 17 minutes outside of Central London. Rethink most recently designed the Lotte Undersea Kingdom Kids Park, now open in Seoul, South Korea. Past and current clients include Walt Disney Imagineering, Universal Creative, 20th Century Fox, Lotte, Merlin Entertainment, and Carnival Cruise Line, among others. For more information, visit www.rethinkle.com. Rethink is a subsidiary of Al Ahli Holding Group, a multi-billion dollar global conglomerate headquartered in Dubai, UAE.

About Elite Global Group

Based in Hong Kong and Mainland China, Elite Global Group boasts rich experiences in manufacturing and sales of commodities with US IPR and provision of series of high value-added services. The Group is mainly engaged in the manufacturing of licensed products and perimeter commodities, investment in mega-size development and business involving IPR. In addition to its merits in investment and production, the Group is Viacom Group’s exclusively authorized retailer of Nick brands in Hong Kong and Taiwan regions for expertise and profound experiences in retail operation of stores. It’s also awarded the rights for operation of the Nick brand cultural and tourist zones and hotels in China.

Elite Global Group is the authorized partner of Viacom Group in China. Basing on years of successful cooperation, Elite Global Group has been awarded licenses by contracts, for rights of construction and operation of Nick cultural and tourist zones, and promotion of the setup of a cartoon college in China.

Martin Palicki
Martin Palicki
Martin Palicki owns and publishes InPark Magazine. Started in 2004, InPark Magazine provides owners and operators the perspective from "in"side the "park." Martin has also written for publications like Sound & Communications, Lighting & Sound America, Attractions Management and others. Martin has been featured in Time Magazine, CNN.com and Folio. Martin lives in Milwaukee, Wisconsin, USA.

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