Tuesday, April 16, 2024

Rosa Zeegers to Oversee Location Based Entertainment for National Geographic

Rosa Zeegers has been named Executive Vice President of Consumer Products and Experiences, overseeing National Geographic’s global licensing, merchandising, travel, location-based entertainment and National Geographic Live businesses.  Her appointment was announced by Declan Moore, National Geographic Partners CEO. She will report to Moore.

rosa-zeegers_161201_1911_close-crop1-320x400“National Geographic is one of the most storied brands in the global media landscape that resonates with consumers worldwide,” said Moore. “Our opportunity is to extend the brand and our sterling brand values built over the last 128 years and translate that into new spaces that deliver products and experiences that are authentic to National Geographic and relevant to the lives of our consumers.  Rosa’s keen insight into consumer behavior, her expertise in building strategic partnerships and her global experience, will be integral to helping us achieve those goals.”

“I am honored and humbled to lend my experience to extending an iconic brand like National Geographic into new and already growing consumer experiences and licensing partnerships,” said Zeegers.  “I look forward to working with the exceptional and talented team Declan has assembled.”

With more than 20 years’ experience in licensing, consumer products and marketing, Zeegers comes to National Geographic having served most recently as a brand strategy consultant. Prior, Zeegers spent 12 years at Mattel as the Senior Vice President, Global Consumer Products where she oversaw global marketing and licensing activities for a variety of Mattel Brands. Prior to her work with Mattel, Zeegers was Vice President of Brand Management for KLM Royal Dutch Airlines with oversight for brand and loyalty management, marketing communications, in-flight entertainment, marketing services, and market research.

Zeegers is a regular guest speaker at various universities across the country, teaching negotiation in different cultures. She has a master’s degree in Medieval German literature and is a certified translator and high school teacher.

Joe Kleiman
Joe Kleimanhttp://wwww.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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