Rosa Zeegers has been named Executive Vice President of Consumer Products and Experiences, overseeing National Geographic’s global licensing, merchandising, travel, location-based entertainment and National Geographic Live businesses. Her appointment was announced by Declan Moore, National Geographic Partners CEO. She will report to Moore.
“National Geographic is one of the most storied brands in the global media landscape that resonates with consumers worldwide,” said Moore. “Our opportunity is to extend the brand and our sterling brand values built over the last 128 years and translate that into new spaces that deliver products and experiences that are authentic to National Geographic and relevant to the lives of our consumers. Rosa’s keen insight into consumer behavior, her expertise in building strategic partnerships and her global experience, will be integral to helping us achieve those goals.”
“I am honored and humbled to lend my experience to extending an iconic brand like National Geographic into new and already growing consumer experiences and licensing partnerships,” said Zeegers. “I look forward to working with the exceptional and talented team Declan has assembled.”
With more than 20 years’ experience in licensing, consumer products and marketing, Zeegers comes to National Geographic having served most recently as a brand strategy consultant. Prior, Zeegers spent 12 years at Mattel as the Senior Vice President, Global Consumer Products where she oversaw global marketing and licensing activities for a variety of Mattel Brands. Prior to her work with Mattel, Zeegers was Vice President of Brand Management for KLM Royal Dutch Airlines with oversight for brand and loyalty management, marketing communications, in-flight entertainment, marketing services, and market research.
Zeegers is a regular guest speaker at various universities across the country, teaching negotiation in different cultures. She has a master’s degree in Medieval German literature and is a certified translator and high school teacher.