Monday, March 20, 2023

Roush opening facility in Orlando to support themed attraction industry


Roush, a leading global product development services supplier, is opening an Orlando, Fla.-based facility to expand Roush Entertainment Systems’ ongoing support of the themed attraction industry.

Since 2007, Roush’s Entertainment Systems group has engineered, designed and manufactured ride seat systems, equipment and show action figures for the world’s most popular theme parks from its main campus in Livonia, Mich. With the opening of the Orlando facility, Roush will provide an expanded level of support for the long-term engineering and operational requirements of the ride vehicles and service parts they have developed and manufactured.

“The Orlando facility will enable us to be on site, responding to our customers’ requests as soon as they arise,” said Jim Yagley, president of engineering services for Roush. “Being in the capital of the themed entertainment industry will allow us to really focus on engineering and technical support from a locally-based engineering team on hand for day-to-day work in the parks.”

“For more than 40 years we’ve pushed the bar higher and higher for engineering ingenuity and excellence,” added Dean Massab, chief commercial officer for Roush. “Opening a new Orlando facility supports our long-term growth and diversification strategies by expanding our footprint and strengthening our position in target markets outside of automotive.”

The Orlando facility is expected to be fully operational in November 2018. Initial service offerings will include engineering, design, development, mock-ups and prototyping; on-site final assembly and light fabrication capabilities will be added in the future.

Combining decades of Roush’s engineering expertise with forward-thinking innovation, Roush Entertainment Systems has established itself as one of the leading suppliers in the themed entertainment industry, receiving multiple Themed Entertainment Association Awards for excellence in development, design and assembly.

About Roush: Roush, a full-service product development supplier headquartered in Livonia, Michigan, has more than 4,500 employees in facilities located across the globe. Widely recognized for providing engineering, testing, prototyping, and manufacturing services to the mobility industry, Roush also provides significant support to the aerospace, defense, energy and theme park industries. Roush is a subsidiary of Roush Enterprises, Inc., parent company of Roush Fenway Racing; Roush Performance, developer and manufacturer of performance vehicles and products for the automotive aftermarket; and Roush CleanTech, developer and manufacturer of alternative fuel systems for the fleet vehicle market. For more information please visit

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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