RWS Entertainment Group has announced the appointment of Deborah Eicher as head of International Business Development. Eicher will be based in London and lead RWS’ ongoing business expansion efforts in global markets with an emphasis on Europe, Asia and the Middle East.
Eicher brings over 17 years of commercial and marketing experience in the leisure and entertainments industry, has an MBA, ICAE and is on the Board of Directors of the IAAPA Foundation. Eicher recently worked as Global Business Development Director at Scruffy Dog Ltd., HB Leisure and was President, Global Industry Relations and Business Development for Picsolve focusing on the US, Far East, and Middle East.
“I’m thrilled to be working with such a talented team at RWS Entertainment Group,” says Eicher. “I look forward to heading our global expansion and offering our Broadway calibre entertainment productions to theme parks and attractions around the world.”
“Deborah’s past success and experience within the leisure and attractions industry make her the perfect candidate to lead RWS’ expansion efforts on an international level,” said Ryan Stana, CEO and Founder of RWS Entertainment Group. “We are confident in her ability to introduce RWS’ services to businesses abroad and be a valuable member of our fast-growing company.”
RWS Entertainment Group is North America’s largest provider of branded stage shows and experiences, providing a full-service approach to custom entertainment for clients that range from NBCUniversal and Westfield to Macy’s and Mattel. Working with clients such as Holland America Line and Hard Rock Resorts International, RWS has the background and knowledge of creating custom entertainment experiences for global audiences. The appointment of Eicher is key to expanding RWS’ footprint on a global level.