RWS Global, full-service creator of immersive experiences, will reach more than 7.5 million visitors at attractions around the globe, on land and at sea during the holiday season with more than 150 custom-created experiences.
From ideation and creative development to casting, design, technical production, media, wardrobe, décor and turnkey operations, RWS Global delivers end-to-end solutions. Their seasonal programming serves major attractions worldwide. This season, Hershey Entertainment and Resorts, Merlin Entertainments, Parque Reunidos, Premiere Parks, Simon Malls, Madison Square Garden, the Los Angeles Zoo, Holland America Line, Marella Cruises and several additional cruise partners around the world are collaborating with RWS Global to deliver experiences to families around the world.
“We look forward all year long to creating one-of-a-kind seasonal experiences for guests of all ages,” said Ryan Stana, Chairman & CEO, RWS Global. “It is a joy to see our team’s creativity elevate holiday experiences for families worldwide. We take special pride in knowing our work helps create emotional souvenirs that last far beyond the season.”
“Year after year, RWS Global brings the holiday spirit to life at Hersheypark,” said Brewer Lister, Managing Director of Immersive Experiences. “Together, we’ve created unforgettable seasonal experiences that allow our guests to celebrate with loved ones and make lasting memories.”
This year’s holiday activations also serve as a celebratory culmination of a momentous year for RWS Global. The company expanded its global footprint with new offices in Shanghai, Riyadh and Orlando; acquired the patented vocal rehearsal app Harmony Helper to deliver new efficiencies and cost savings to clients; was named Agency of the Year at the Sports Technology Awards and announced the World Fencing League, where they will lead live event production to create a world-class arena experience. Across six continents, the company delivered fan engagement programs for major sporting events, including the NFL, Islamic Solidarity Games, World Volleyball Championship, World Aquatics Championship, British & Irish Lions Tour in Australia and many more, reinforcing its position as a global leader in sports entertainment. Additional developments include the newly formed partnerships with OneTeam Partners, Snapchat, The Verdon Fosse Legacy®, Fred. Olsen Cruise Lines and Fred Rogers Productions.