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| Hello Kitty park entrance rendering courtesy The Hettema Group |
According to a May 9 AFP story, Sanrio has entered into an agreement to build a new, $230M Hello Kitty theme park in the city of Anji, China. Projected to open in 2014, the park will be jointly designed by Sanrio and The Hettema Group, with construction beginning later this year. Read the original AFP article here.
The Hettema Group provided design services for the highly acclaimed “Beyond All Boundaries” 4D experience at the National World War II Museum in New Orleans. The project was honored with a Thea Award for Outstanding Achievement by the Themed Entertainment Association.
Related: InPark Magazine interviews Phil Hettema about the Hello Kitty Park