Two Bit Circus, an experiential entertainment company, today announced that Kimberly Schaefer has joined the company as the lead of its location-based entertainment and micro-amusement park business.
In this role, Schaefer will be responsible for the development, management, and execution of the recently announced next generation micro-amusement parks.
Schaefer brings to Two Bit Circus nearly 18 years of real estate entertainment experience as CEO of Great Wolf Lodge. She was instrumental in the expansion of the company, growing it from one cabin to 15-mega indoor waterpark resorts. Schaefer also played an integral role in the company’s transition from a public organization to a private one. She plans to remain on the board. A CPA by education, Kim started in the lodging industry as controller for a hotel in Madison, Wisconsin and eventually found her way to Great Wolf Lodge. She is a graduate of Edgewood College.
“Kim has been an advisor to the Company since we first pitched our tent,” said Two Bit Circus CEO and Co-founder, Brent Bushnell. “We could not dream of a better addition to our executive team and lead for our location-based entertainment business. Her impressive range coupled with our roboticists, engineers, and carneys creates a dangerously productive team.”
Two Bit Circus’ next generation micro-amusement parks will boast approximately 30,000+ square feet of immersive entertainment, including the latest in multi-person virtual reality and mixed reality, social play experiences, group games, molecular gastronomy, mixology, lasers, fire, and robots.