Monday, April 15, 2024

Deborah Eicher Joins Scruffy Dog as Commercial Director

London, UK – Scruffy Dog Ltd, a leading Design, Create & Deliver firm serving the global leisure and entertainment industry has appointed Deborah Eicher as their Commercial Director.

de-head-shotEicher brings over 17 years of commercial and marketing experience in the leisure and entertainments industry, has an MBA, ICAE and is on the Board of Directors of the IAAPA Foundation. Eicher recently worked as Business Development Director at HB Leisure and was President, Global Industry Relations and Business Development for Picsolve focusing on the US, Far East, and Middle East.

On the appointment, she says, “I’m delighted to join Scruffy Dog Ltd at such an exciting time of growth and expansion into the global market place. With 17 years in the leisure and entertainment industry, I feel fortunate to join a fresh innovative and creative team with world class design and manufacturing facilities.”

Scruffy Dog founder and Managing Director, Joe Bright, says “I am very excited that Deborah has joined our team to lead our growth in the leisure and entertainment sectors. Deborah has key experience and connections in the industry to help us deliver our design and fabrication expertise to a broader array of customers. We especially look forward to expanding our design services in the United States, Middle East and Far East.”

Scruffy Dog has a prestigious list of clientele such as Merlin Entertainments having provided creative designs and fabrication for Legoland Windsor, Alton Towers, Chessington Worlds of Adventures, Madame Tussauds and other Merlin Entertainments locations. Scruffy also provides work in the film and set sector working with the likes of ITV in the United Kingdom.

Scruffy Dog’s goal is to push the boundaries of imagination and creativity in an industry where the guest experience is evolving and serving a younger clientele. Scruffy Dog’s designers are known for delivering world class experiences for all sorts of entertainment venues including theme parks, resorts and hotels, museums and exhibits, hotels, restaurants, retail, sets and stages, festivals, live shows and experiential marketing.

Having bespoke design studios in both Birmingham and London, Scruffy Dog are able to offer the most equipped creative service in the EU, boasting leading software and machines combined with a dense team of multi-disciplined designers. Their design service covers everything from pre-conceptual research and analysis through to initial concepts, concept development, concept finalization and detailed drawings. Recently investing heavily in their technical and graphic design departments, Scruffy Dog are truly offering that turn-key design service.

The Birmingham site also houses its 18,000 sq. ft. workshop that is equipped to handle any scale of project from fabrication to on-site installation. Birmingham is also home to a dedicated project and production management team, with state of the art equipment and services such as 7-axis CNC robotic sculpting, 3-axis flatbed CNC cutting, dual component spray systems and spray-bake booths, wood & metal workshops as well as scenic painting. Anything is possible.

Visit their website at for more information or to get in touch.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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