Tuesday, December 7, 2021

LEGO Group’s Gareth Smy joins Scruffy Dog as Creative Lead

Scruffy Dog Global Creative Services has head hunted Gareth Smy as a creative lead based in the London studio.

Prior to joining Scruffy Dog, Gareth, who specialises in Intellectual Property, worked at the LEGO Group in Billund, Denmark, focusing on the creative & IP management for LEGOLAND Resort & Theme parks worldwide. Gareth’s main role is to lead the company’s global attractions, one of the first being for DreamWorks.

Previous to the LEGO Group, Gareth was at Merlin Magic Making, the creative design division of Merlin Entertainments, where he was responsible for creating some of the newest attractions around the Globe.

Gareth said, “I was introduced to Scruffy Dog and the CEO Joe whilst working on one of their first projects for Merlin, which coincidentally was one of my first too. From there we have always worked really well together. I’m glad that I can continue to fulfil my passion in the themed entertainment industry, developing a multitude of global projects for Scruffy Dog’s growing client base— It’s a dream scenario!”

Gareth is a part of Scruffy Dog’s continued expansion, strengthening the creative team, all of whom have been carefully hand picked from around the world.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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