Tuesday, December 7, 2021

Scruffy Dog project World of Wine opens in Porto

Following five years of development and in excess of €100 million of investment, Fladgate Partnership recently unveiled the World of Wine, a collection of six immersive museum experiences, nine restaurants, bars, and cafes, temporary exhibition space, shops, and a wine school.

Based in the historic town of Vila Nova de Gaia, Porto, WOW pays tribute to the most important Portuguese industries and traditions.

The Fladgate Partnership teamed up with Scruffy Dog Creative Group to create several of their experiences which include World of Wine, Planet Cork, and Porto Region across the ages (aka PRATA).

The Scruffy Dog Creative team were responsible for the masterplan, concept design and schematic design, whilst Scruffy Dog’s Realisation team lead by Dylan Lardner – Burke completed the experience and attraction delivery.

Studio Producer Fergus Murphy who worked on the project from the conceptualization said “Our approach was to provide a layered experience that will appeal to a diverse market of wine drinkers and as well as guests that are not. It is an experience for all that will help boost the rich heritage of Portugal”.

Guests will see the history of all 3 museums brought to life through several experiences.

“The main focus for the design was to immerse the guest into the realism of the story and history, taking a standard format for the exhibits, and developing them into memorable, one of a kind displays”.

Scruffy Dog worked with the team at Fladgate Partnership from Design to Production, ensuring that every concept was factually correct, and because of this, they formed a great working team.

CEO of Scruffy Dog Group and the Executive Creative for this project, Joe Bright said “It has been a fantastic opportunity for us and working with Fladgate has been such a pleasure. The creative working relationship & process we created alongside their CEO and team, has enabled us to deliver this world class experience. We are so pleased to see the result of all our efforts, we wanted to create an immersive and interactive experience that allows the visitor to engage themselves in the history of the region. We hope that visitors feel part of this as they journey through the various experiences”.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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