Orlando, FL, USA (Jan. 17, 2013) — SeaWorld Parks & Entertainment launched new mobile websites for the three SeaWorld and two Busch Gardens parks last week, providing guests and fans with a convenient and easy way to plan their vacations and purchase and redeem tickets directly from their mobile devices.
SeaWorld and Busch Gardens are some of the first in the theme park industry to effectively use mobile sites with geo-location capabilities. When a guest is near one of the SeaWorld or Busch Gardens parks and connects to the website, the guest’s phone will immediately default to driving directions. However, if the guest is actually in the park, the site will automatically default to a park map so they can find their next adventure without missing a beat. Receiving the most relevant content, products, offers and promotions based on their location to the parks are just some of the many intuitive features mobile users can now experience.
“These mobile sites have been in development for several months and we are excited about the incredibly positive response we’ve already seen from guests,” said Anne Fischer, Director of Interactive Marketing for SeaWorld Parks & Entertainment. “With ever-increasing mobile traffic to our parks, guests can expect more exciting mobile websites, products, apps and systems designed to make their lives more convenient in the near future.”
The sites provide guests with a simplified mobile purchase experience with images, text and easy steps for the entire process. Once the purchase process is complete, guests will receive their digital admission ticket directly on their phone, allowing them to proceed directly to the front gate for entry to the park.
Unlike other theme park mobile sites, guests can not only purchase single day tickets, but also multi-park and season passes, allowing guests to save money and time. Based on the tickets purchased, the sites will suggest additional experiences and adventures, including behind-the-scenes tours, up-close animal interactions or dining options to make their visit to the park even more memorable.
The new sites were designed to work with some of the most popular cell phone operating systems, including Apple, Android and Windows.
About SeaWorld Parks and Entertainment
SeaWorld Parks & Entertainment inspires millions, through the power of entertainment, to celebrate, connect with and care for the natural world. The company has been creating innovative entertainment experiences that blend imagination with nature for more than 50 years and is best known for its 11 U.S. theme parks, attractions that hosted more than 24 million guests in 2012 and include the beloved SeaWorld®, Busch Gardens® and Sesame Place® brands. The parks offer guests a variety of up-close experiences, from animal encounters that invite exploration and appreciation of the natural world, to thrilling rides and spectacular shows. In 2011 SeaWorld Parks & Entertainment began expanding its popular brands into media and entertainment platforms to connect people to nature and animals through movies, television, and digital media; plus began developing new lines of licensed consumer products.
SeaWorld Parks & Entertainment is one of the world’s foremost zoological organizations and a global leader in animal welfare, training, husbandry and veterinary care. The company maintains one of the largest animal collections in the world and has helped lead advances in the care of species in zoological facilities and in the conservation of wild populations. SeaWorld Parks & Entertainment also operates one of the world’s most respected programs to rescue and rehabilitate ocean marine animals that are ill, injured and orphaned, with the goal of returning them to the wild. The SeaWorld® rescue team has helped more than 22,000 animals in need over the last four decades.
SeaWorld Parks & Entertainment employs more than 21,000 people nationwide.