Wednesday, November 29, 2023

SEGA Arcade Booth at IAAPA Attractions Expo to be Graced by Transformers and Plant Fighting Zombies

Sega IAAPA PR-01Orlando, FL, USA — The SEGA booth at IAAPA 2013 will be filled with what attendees have become used to seeing – outstanding amusement games – but the company is also unveiling a new line of licensed and proprietary plush and consumer electronics for redemption counters and games as well as their new Turn Key Division.

Attendees should have no problem finding SEGA’s booth 617 at IAAPA – one end of their booth will be under the watchful eye of a 17 foot tall OPTIMUS PRIME Statue. “OPTIMUS PRIME is part of our promotion for our exciting new video amusement game, TRANSFORMERS – HUMAN ALLIANCE based on the iconic franchise brand from Hasbro” said COO Paul Williams. “TRANSFORMERS is a global brand that’s universally recognized for delivering high quality, high-energy entertainment, and Sega are proud to be bringing it to the amusement industry! The success of the franchise to date coupled with the buzz surrounding the release of the next TRANSFORMERS movie scheduled for the Summer of 2014 gives a huge boost to consumer awareness and appeal for our amusement game.”


At the other end of the booth, they’ll find themselves standing in a grassy yard of a quaint suburban home complete with a cheerful welcome mat. That’s where they’ll find SEGA’S Plants vs. Zombies The Last Stand vid-demption game. Plants vs. Zombies The Last Stand puts the player at the control of a cabinet- mounted Peashooter that fires peas –– yes, peas –– to stop advancing waves of zombies. A unique feature of Plants vs. Zombies The Last Stand is the end-of-game, video-displayed QR Code. The QR Code allows players to register their score online on a global high-score table. Players can also earn unlock codes that can be used to change the game in “crazy new ways.”

These two licensed games will be joined by another 27 titles covering just about every amusement category including mechanical and video ticket redemption, arcade sports, cotton candy vending, kiddie rides, photo-tainment, action adventure video games, driving and motorcycle video games and of course, award winning prize vending games.

About SEGA’S Prize Division Offerings 

SEGA Prize is thrilled to unveil their new line of exclusive Doodle Jump Collectable Plush. A pioneer of the IOS APP phenomenon launched in 2009, Doodle Jump is one of the longest reigning chart toppers in a handful of iOS App success stories and has continued to rank highly across iPhone and Android platforms ever since. In addition, SEGA prize will showcase their complete line-up of licensed and proprietary plush as well as their exclusive line of Tokio Consumer Electronics.

About SEGA’S Turn Key Division 

Whether it is a theme park or a FEC, an arcade or a leisure amusements center, you can trust Sega Amusements Europe to realize the potential of your vision. With decades of experience working closely with global investors and clients, Sega is best situated to provide a complete turnkey solution from concept to reality.

“It’s absolutely possible for a visitor to SEGA’S booth 617 to find everything they need to fit out a world-class amusement center,” continued Williams. “We have the resources and knowhow to provide professional design and operational consultation, best-in-class amusement games and some of the most desirable redemption prizes the industry has to offer. I’m quite confident in stating that if you’re in the amusement industry, SEGA has something you need.”


Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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