Thursday, February 22, 2024

SEGD’s Branded Environments Workshop Returns to Los Angeles

Washinton, DC, USA — SEGD’s Be | Branded Environments Workshop returns on Thursday, August 20 at Woodbury University in Burbank, CA (Los Angeles). Be is SEGD’s premier event focusing on the nexus and state of brand, identity, and place showcasing the power of branded environments and experiences and how they are activating and transforming the places we live, play, work, and rest in!

This year be will feature a diverse matrix of globally connected speakers working across all industries who will share their experiences, insights, case studies, and lessons learned on how they leveraged the power of brand for their clients, users, and the spaces they intersect with.

Attendees of SEGD Be will be a part of a day long journey that slices though the various market segments of brand through a series of curated talks, moderated discussions, focused trend roundtables, and networking with peers and the movers advancing brand and identity in the built environment.

Speakers from RTKL, Gensler, Populous, Thinkwell, Prophet, Holmes Wood,  Graham Hanson Design, and many others will be joining us as part of the day.

The SEGD Los Angeles Chapter will be hosting a mixer Thursday evening that all attendees are invited to join.

Additionally SEGD will be offering a premium Be DTLA tour on Friday, August 21stBe DTLA will take attendees on a curated tour of Downtown Los Angeles newest and most noteworthy placemaking and branded experiences. Attendees will have an opportunity to also tour some of the local offices of our speakers and hear about how the experience of Downtown LA is transforming, and how brand, placemaking, and identity are all a part of that.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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