Saturday, February 24, 2024

Semnox Parafait now in place at two ShadowLand Laser Adventure Centers


Semnox Solutions has successfully implemented Parafait at two ShadowLand Laser Adventure Centers in Maryland and Virginia. The five-center ShadowLand Family Entertainment chain is a top entertainment choice in the mid-Atlantic region for families, sports teams, youth groups, and businesses. ShadowLand provides fantastic ‘whole group’ activities for birthday parties, group outings, sports team award nights, adult get-togethers, and office team-building. Attractions vary by location but central to all ShadowLands is their massive, multi-level arenas where customers play laser adventures. Players wear lightweight hi-tech suits and enter the misty arena which create a unique sensory experience complete with eerie fog and specialty lights and sounds.

The Springfield and Gaithersburg centers of ShadowLand are live on the Parafait suite of products and planning is underway for the remaining locations starting with Chantilly, VA. Parafait helps automate operations to ensure memorable customer experiences while minimizing costs and errors.

“We’re so happy that ShadowLand chose Semnox. We thoroughly researched the industry and settled on Semnox as the best choice for our application,” says ShadowLand’s Associate Director, Gene Taylor. “It’s been 18 months since our first installation and we’re very satisfied with both the product and the post-installation support offered by Semnox.”

ShadowLand has adopted the Parafait Point-Of-Sale (POS), self-service kiosks, RFID debit card system, redemption and inventory management, Cloud-based management including card roaming, operations management, and online reporting services.

While the POS integrates all transaction points and services into a unified channel, the self-service kiosks enable guests to purchase, recharge and check balances on their cards with maximum technological efficiency. The RFID debit card system makes operations cashless and uses tap-to-play technology.

“ShadowLand being a valuable customer, we are happy with the way the implementation has been coming along. We are keen on taking this relationship forward with more projects and value-adding solutions.” says Bepin Jose, president, Semnox (Americas).

With Semnox’s redemption and inventory management system, a single staff member at ShadowLand can serve multiple customers while the eZee inventory simplifies tracking of stock and items. Cloud-based management integrates data from various locations and ensures centralized control and reporting.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

Related Articles

Latest Articles