Friday, September 22, 2023

Simex-Iwerks Adds 4-D Theaters in Hollywood and Boston

[quote]We are proud to add these two iconic locations to our list of partners.  Our product continues to evolve and we have several exciting projects coming up. We are always looking for that next amazing location and we definitely found them in Hollywood and Boston.” –Mark Cornell, Senior Vice President of Attractions Development at SimEx-Iwerks[/quote]

Santa Clarita, CA, USA — SimEx-Iwerks opened two brand new 4-D Theaters this July and August–Madame Tussauds Hollywood and the Museum of Science, Boston. Featuring the latest in 3-D technology and custom special effects, these theaters have taken 4-D Experiences to a whole new level


Madame Tussauds Hollywood features Marvel Super Heroes 4-D with a custom, fully themed pre-show including interactive photo opportunities with Iron Man, Captain America, Thor and more! The 4-D Experience, which premiered on July 10th, is more immersive than ever with our latest high-tech, laser FX lighting package that transports you right into the core of the action sequences.


General Manager, Colin Thomas, says, “What a great addition to Hollywood! To be a top tourist destination, Hollywood needs new world-class, memorable experiences. I am positive our new 4-D Theater will continue to allow us to serve as a top destination for both tourists and locals alike!”


One month later, the Museum of Science, Boston opened a new state-of-the-art 4-D Theater experience. Previously a 3-D Theater, the Museum was looking for a new and dynamic experience for their guests. The space was fully reconstructed to prepare for this new, spectacular attraction and open to the public in four short months! SimEx-Iwerks expanded on the standard model of 4-D by incorporating several new special FX designs such as our all-new LED, colored wall lighting system that provides an immersive, peripheral enhancement to the visuals.


The Museum opened with Happy Feet 4-D Experience, Planet Earth: Shallow Seas 4-D Experience and Dora & Diego’s 4-D Adventure. This Holiday, MOS will be showing the Polar Express 4-D Experience. Click here to see coverage from The Boston Globe.

PHOTOS and ARTWORK courtesy Madame Tussauds Hollywood and Museum of Science Boston

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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