Sunday, April 11, 2021

Simex-Iwerks Bringing Rudolph the Red-Nosed Reindeer to Attractions and Museums as 4D Experience

Los Angeles, CA, USA (November 17, 2015) The beloved animated television classic Rudolph the Red-Nosed Reindeer is currently in production for a Holiday 2016 release as a 4-D Experience.  The show will be featured at family-friendly venues including museums, zoos, aquariums and theme parks starting in November 2016. A first-look trailer was released today at the start of the IAAPA Attractions Expo by exclusive distributor SimEx-Iwerks Entertainment.

The production will be recreated in traditional stop motion puppet animation in partnership with Bent Image Lab – the studio has a long-standing history of work with the Rankin Bass characters. Featured in high definition 3-D, Rudolph the Red-Nosed Reindeer 4-D will be more visually brilliant than ever before while preserving the authenticity of this pristine franchise.

“The story’s focus is on Rudolph’s heroic journey,” said Chel White, Partner and Director, Bent Image Lab. “To integrate in-theater special effects, we have embellished scenes to add thrills along the way but overall we are staying very true to the spirit of the original show.”

Guests will recognize classic songs and dialogue brought to life by loveable, iconic characters – the Abominable Snow Monster, Hermey the elf, Santa Claus and, of course, “the most famous reindeer of all.”

L to R: Mike Frueh - Senior VP, Licensing & Distribution (SimEx-Iwerks), Kate Magnusson -     Senior Director, Partnership & Marketing (SimEx-Iwerks) and Mark Cornell - Senior VP, Attractions Development (SimEx-Iwerks)  at IAAPA 2015
L to R: Mike Frueh – Senior VP, Licensing & Distribution (SimEx-Iwerks), Kate Magnusson – Senior Director, Partnership & Marketing (SimEx-Iwerks) and Mark Cornell – Senior VP, Attractions Development (SimEx-Iwerks) at IAAPA 2015

“Rudolph is a timeless holiday classic and we are excited and honored to bring it to our clients around the world as an immersive cinematic 4-D experience,” said Mike Frueh, Senior Vice President, Licensing and Distribution, SimEx-Iwerks Entertainment. “It is a tremendous addition to our film library. We are confident that this show will drive traffic and increase performance for our partners’ Holiday promotions.”

Rudolph the Red-Nosed Reindeer premiered in 1964. It is the longest running and highest rated Christmas television program. The story tells the tale of a young Rudolph who, because of the appearance of his bright, shining nose, it ousted from Christmas-town. He flees town and meets new friends on a series of funny and endearing adventures. Rudolph journeys home, where a snowstorm of epic proportions is threatening Christmas. Can Rudolph save his family and friends and help Santa save the holiday?

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