Sunday, April 14, 2024

SimEx-Iwerks Brings Marvel Heroes to Life in Las Vegas


Santa Clarita, CA, USA — This November, SimEx-Iwerks opened a new Marvel Super Heroes 4-D Theater at Madame Tussauds in Las Vegas. Located in the famed Venetian Hotel, the 70-seat 4-D Theater features the latest in special effects technology and is enhanced by an interactive Marvel-themed pre-show experience.

This is the second collaboration between SimEx-Iwerks and Madame Tussauds. The two companies partnered to create a world-class experience at Madame Tussauds Times Square location. “The Marvel Super Heroes 4-D Experience at Madame Tussauds New York has performed extremely well, and we are delighted to see the opening of a second attraction at Madame Tussauds Las Vegas.” says Mark Cornell, Senior Vice President of SimEx-Iwerks. “We embrace the opportunity to develop cutting-edge attractions that complement the guest experience.”

The 4-D Theater features Marvel Super Heroes 4-D, which brings guests right into the center of an epic battle between the Avengers and the evil Loki and Dr. Doom. Prior to experiencing this dynamic 4-D film, guests will have the opportunity to capture amazing photos with life-like figures of Spider-Man, Captain America, Iron Man, the Incredible Hulk and more!


Marvel Comics’ legend, Stan Lee, was among the first to get a close look at the Marvel attraction and described the experience as “thrilling” and “spectacular.” “It was an honor to have Stan Lee cut the rope to unveil our brand-new attraction,” says Rosita Chapman, General Manager, Madame Tussauds Las Vegas. “We are equally thrilled to now share this with new and repeat guests alike.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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