Sunday, April 18, 2021

SimEx-Iwerks Brings Marvel Heroes to Life in Las Vegas


Santa Clarita, CA, USA — This November, SimEx-Iwerks opened a new Marvel Super Heroes 4-D Theater at Madame Tussauds in Las Vegas. Located in the famed Venetian Hotel, the 70-seat 4-D Theater features the latest in special effects technology and is enhanced by an interactive Marvel-themed pre-show experience.

This is the second collaboration between SimEx-Iwerks and Madame Tussauds. The two companies partnered to create a world-class experience at Madame Tussauds Times Square location. “The Marvel Super Heroes 4-D Experience at Madame Tussauds New York has performed extremely well, and we are delighted to see the opening of a second attraction at Madame Tussauds Las Vegas.” says Mark Cornell, Senior Vice President of SimEx-Iwerks. “We embrace the opportunity to develop cutting-edge attractions that complement the guest experience.”

The 4-D Theater features Marvel Super Heroes 4-D, which brings guests right into the center of an epic battle between the Avengers and the evil Loki and Dr. Doom. Prior to experiencing this dynamic 4-D film, guests will have the opportunity to capture amazing photos with life-like figures of Spider-Man, Captain America, Iron Man, the Incredible Hulk and more!


Marvel Comics’ legend, Stan Lee, was among the first to get a close look at the Marvel attraction and described the experience as “thrilling” and “spectacular.” “It was an honor to have Stan Lee cut the rope to unveil our brand-new attraction,” says Rosita Chapman, General Manager, Madame Tussauds Las Vegas. “We are equally thrilled to now share this with new and repeat guests alike.”

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