Wednesday, April 17, 2024

SimEx-Iwerks Expands Licensing Agreement With Warner Bros.

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Toronto, ON, Canada — Warner Bros. Consumer Products and SimEx-Iwerks Entertainment have finalized a licensing agreement for the development and distribution of blockbuster 4-D content.  This agreement provides SimEx-Iwerks exclusive access to a large library of Warner Bros.’ films and select television shows to convert to 4-D Experiences for its clients around the world.

SimEx-Iwerks Entertainment has a 25-year history of creating immersive, cinematic attractions and has developed the largest 4-D Experience and motion film library in the business.  Their branded content ranges from family classics like The Wizard of Oz 4-D Experience, Yogi Bear 4-D Adventure, and The Polar Express 4-D Experience to modern DC Comics Super Hero adventures like Green Lantern 4-D.

“Warner Bros. Consumer Products is excited to expand on its strong relationship with SimEx-Iwerks through this new partnership which will offer fans around the world the chance to engage with Warner Bros. films and television shows in an innovative and fully immersive 4D entertainment experience,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. This new partnership with Warner Bros. Consumer Products will guarantee that SimEx-Iwerks Entertainment’s impressive list of branded content will continue to expand. “This unique agreement provides us with a growing list of Warner Bros.’ feature films and television shows which we can convert to incredible 4-D Experiences,” says Mike Frueh, Senior Vice President, Licensing & Distribution. “We distribute content to over 150 venues in more than 30 countries and our clients expect the very best brands in their theaters.”

SimEx-Iwerks’ long-standing relationship with Warner Bros. Consumer Products began in 2005 with the distribution of The Funtastic World of Hanna-Barbera – a motion simulator experience.  In 2008, SimEx-Iwerks launched The Polar Express 4-D Experience which would become their most successful film to date.  This heartwarming show, which fully leverages the special F/X capabilities in their partner theaters, has been featured at over 50 venues and has become a holiday tradition with partner sites around the world.

SimEx-Iwerks is proud of this strong relationship with Warner Bros. Consumer Products and excited for the pipeline of 4-D Experiences to come.  SimEx-Iwerks attractions add value and fun to the guest experience while generating revenue.

The company is developing non-film based WB licensed products as well.  In partnership with Warner Bros. and DC Entertainment, SimEx-Iwerks has developed a fully-themed laser maze experience featuring Batman and The Joker. The Batman Laser Challenge opens in December at the Adventuredome in Circus Circus Hotel & Casino in Las Vegas.

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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