Wednesday, April 14, 2021

Technomedia and ACE form strategic partnership to serve the attractions industry in China with AV and media development

 

ORLANDO and HONG KONG – Audiovisual and media development specialists ACE (Advanced Communication Equipment [Int’l] Co. Ltd.) and  Technomedia Solutions LLC have formed a new strategic alliance to provide audiovisual and media production services to theme parks, museums, live shows, visitor attractions and other leisure and entertainment projects in China.

Photo at top: Bingo Tso of ACE and John Miceli of Technomedia celebrate after signing their strategic cooperative agreement in February 2018. Photo courtesy ACE.

ACE provided engineering and technical services as well as audio and lighting systems for the Impression Putuo live outdoor spectacular in Zhoushan, China. Photo: ACE.

Technomedia Solutions has served the attractions industry for many years from Orlando and Los Angeles as a provider of AV and interactive media development as well as technology design and integration services.

ACE, headquartered in Hong Kong, is one of China’s largest system integration firms, and also the country’s sole distributor of Harman audio products. ACE maintains additional facilities in seven mainland China cities.

The alliance was formalized on February 2, 2018 in Beijing. Bingo Tso, Chief Technology Officer and Senior Vice President of ACE, and John Miceli, President and Chief Creative Officer of Technomedia, closed the deal in a formal signing ceremony. When the firms co-bid on projects in China, Technomedia will address the creative aspects, and ACE will address the build, install and maintenance.

Both companies are upbeat and confident about the new partnership and each other’s professionalism and skills. “I have seen ACE’s excellent work on the 2008 Olympics in Beijing, as well as on recently completed theme parks,” says Miceli. “I see ACE as operating in a similar way and with a similar culture to our own company – taking immense pride in our technical expertise, quality and attention to detail. I trust ACE to handle its responsibilities on our joint projects in China with the highest standards of quality.”

The projection mapped ceiling of The Grand Hall Experience at Union Station, a Technomedia project. Courtesy Technomedia.

“Technomedia is the ideal Western partner for our China products,” says Tso. “Technomedia’s executives have worked with American attractions creators for many years. They know the people and the production systems intimately. They’ll be able to communicate and handle the processes, leaving the actual construction to us. It’s a perfect balance.”

Technomedia and ACE came together with assistance from The Enigma Group, an Austin, TX (USA) based company with offices in Asia and the Middle East. Enigma specializes in matching up Eastern and Western companies and consultants. The resulting synergy and shared expertise benefits the industry, according to Enigma founder and CEO Brian Paiva. “I’ve been working with Bingo Tso for four years,” says Paiva. “He was seeking a Western partner so that ACE could work more productively on Chinese projects, especially those having Western ties. I recognized that he had a comparable vision and work ethic to John Miceli, whom I’ve also known for years. Now that they’ll be working together, they’ll be able to bid on more projects, and to meet clients’ needs with the benefit of savvy, seasoned professionals from both parts of the world.”

About ACE

ACE is a leading high-end audio-visual lighting system solutions provider creating products for theme parks, world’s fairs, convention centers, theaters and more. With more than 700 employees, ACE provides the conception, construction and maintenance for projects. Recent endeavors by the Hong Kong-based company have included Shanghai Disneyland, Wanda Theme Park and The Voice of China. Visit www.acehk.com.

About Technomedia

Technomedia Solutions LLC, based in Orlando and Los Angeles, is a premier provider of advanced audiovisual and interactive media development, technology design, and integration services to a variety of industries including retail, theme park, museum, restaurant, corporate, military, theatrical, special venue, corporate and educational markets. It is a subsidiary of Mood Media. Visit www.gotechnomedia.com.

About The Enigma Group

The Enigma Group is a global agency and consultant specializing in the attractions, entertainment, sports, hospitality, leisure, recreation, gaming and retail industries. Enigma is headquartered in Austin, Texas, with offices in China and the United Arab Emirates. Visit www.teamenigma.com.

More information/photos

Contact: judith@ipmcm.com, InPark Content Marketing: www.ipmcm.com

 

Judith Rubin
Judith Rubin (rubin.judith@gmail.com) is a leading journalist, publicist, strategist, blogger, content marketing specialist and connector in the international attractions industry. She excels at writing about all aspects of design and technical design, production and project management. Areas of special interest include AV integration and show control, lighting design and acoustics, specialty cinema, digital video and world’s fairs. Judith has ties to numerous industry organizations. From 2005-2020 she ran communications, publications and social media for the Themed Entertainment Association (TEA). In 2013, she was honored with the TEA Service Award. She was development director of IMERSA, and co-chair of the 2014 IMERSA Summit. She was publicist for the Large Format Cinema Association in the 1990s, now part of the Giant Screen Cinema Association (GSCA) and has also contributed to the publications of PLASA, IAAPA and the International Planetarium Society. Already making her mark as a magazine and book editor, Judith joined World’s Fair magazine in 1987, which introduced her to the attractions industry. Launching as a freelancer in the mid 1990s she has contributed to dozens of publications and media outlets including Funworld, Lighting&Sound America, Sound & Communications, Urban Land, The Raconteur and The Planetarian. She joined InPark in 2010. Judith earned a Bachelor of Fine Arts from Pratt Institute. She has lived in New York City and the San Francisco Bay Area, and now makes her home in Saint Louis, where she is active in the local arts and theater community.

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