Thinkwell Group, an award-winning global experience design and production agency, has been selected by Zhuhai Hengqin Laisun Creative Culture City Co. Ltd. to create the first Lionsgate Entertainment World™, a themed immersive experience center that will bring to life some of Lionsgate’s most successful film properties in China, including The Hunger Games, The Twilight Saga, The Divergent Series, Now You See Me, Gods of Egypt and Escape Plan through exciting interactive and immersive attractions. Spreading across 22,000 square meters of premium indoor space at Novotown in Hengqin, Zhuhai, the People’s Republic of China the center is five minutes from the closest Macau border, Novotown is set to open its doors to the public by the end of 2018.
While cutting-edge technology will be leveraged to immerse “Explorers” into the films, they will also be transported through unique dining and retail experiences themed around these global film favorites. The combination of Lionsgate style and substance will set a new standard for entertainment centers in the region.
“These Lionsgate properties are providing us the opportunity to create a uniquely rich and sophisticated young-adult-centric experience center unlike anything out in the market today. The professionalism, commitment and vision of the Lai Sun Group team has made this project an absolute joy to develop,” said Kelly Ryner, President of Thinkwell Asia. “Lionsgate’s trust in Thinkwell to creatively push the envelope while staying true to their brand is a testament to our company’s abilities to deliver a world class product.”
“We are very excited to partner with Thinkwell, to design and produce the most innovative experience for Lionsgate Entertainment World™,” said John Tse, Head of Novotown Project of the Lai Sun Group. “It is Novotown’s vision to become the regional cultural incubator and this center will serve as one of the most thrilling entertainment centers in the region for visitors to explore and live the movies.”
In July, Lai Sun Group announced that it had appointed Australia’s Village Roadshow as operator of Lionsgate Entertainment World™.