IAAPA, the global association for the attractions industry, announced the appointment of Todd Andrus as Vice President and Executive Director, North America. With more than 26 years of experience in hospitality, attractions, and marketing, Andrus brings industry expertise and a customer-focused approach that will strengthen IAAPA’s commitment to delivering value to its members across the region.
Andrus began his career with Busch Entertainment Corporation/United Parks, where he spent more than a decade in sales, building foundational industry knowledge and relationships that would guide his career.
In his most recent role as Corporate Senior Director at Premier Parks, Andrus led marketing strategy and strategic partnerships for 14 parks and attractions throughout the United States and Canada. His leadership helped drive cohesive brand development, operational alignment, and impactful marketing campaigns across a diverse portfolio of properties.
Prior to his tenure at Premier Parks, Andrus held several key leadership roles at Merlin Entertainments in North America. As Head of Brand Marketing, he guided the strategic direction for Merlin’s pillar brands — LEGOLAND® Discovery Centers and SEA LIFE® Aquariums — focusing on growth, brand consistency, and enhanced guest experience. Earlier in his Merlin career, Andrus served as Head of Regional Marketing, overseeing the successful 2015 openings of the Orlando Eye, Madame Tussauds Orlando, and SEA LIFE Orlando Aquarium. He first joined Merlin as part of the development and launch team for LEGOLAND Florida Resort in 2011.
“Todd’s remarkable experience across theme parks, FECs, aquariums, and destination attractions makes him an incredible fit for our IAAPA family,” said Michael Shelton, IAAPA Chief Operating Officer. “What stands out most is his passion for our industry and his commitment to serving members. We’re excited to welcome him aboard and look forward to the energy and insight he brings to the North America team.”
A longtime supporter of IAAPA, Andrus served as a committee member for IAAPA Education initiatives for six years. He is also deeply engaged in the Florida tourism community, currently serving as Executive Treasurer for the Board of Directors at Experience Kissimmee, as well as past chair of the Visit Orlando Global Marketing Committee and former Board Member of the I-Drive Chamber of Commerce.
In his new role, Andrus will lead IAAPA’s North America operations, including member engagement, regional strategy, and support for the association’s year-round programs, events, and advocacy efforts.
“It’s an honor to help advance the attractions industry for the families who rely on our experiences to create lifelong memories,” said Andrus. “I look forward to growing this incredible industry alongside the IAAPA team. I’m genuinely excited to help take the association to the next level.”
Andrus joined the association this week and has already begun connecting with members and supporting IAAPA’s initiatives across North America.