Topgolf announced the launch of Topgolf Media Networks, a new Sponsorship, Media and Licensing division that marks the next evolution of the company’s business—from a golf entertainment destination into a connected sports, entertainment, media and licensing platform.
The new division creates a single-entry point for brands seeking to engage more than 42 million guest who visit Topgolf annually, connecting them through immersive in-venue experiences, more than 28,000 digital screens, first-party audience data and original content and licensing opportunities.
“Topgolf has become much more than a place to play golf,” said David McKillips, CEO of Topgolf. “More than 42 million guests and golfers come to our venues to compete, celebrate, socialize and connect. Topgolf Media Networks allows brands to become part of those experiences through creative partnerships that are measurable, authentic, and built around real consumer engagement.”
Topgolf Media Networks designs custom partnerships that align with each brand’s unique objectives, target audiences, geographic priorities and business goals. The result is integrated campaigns designed to drive meaningful engagement throughout the consumer journey—from awareness and consideration to trial, conversion and long-term loyalty.
A media platform built around participation
Topgolf Media Networks provides partners access to:
- More than 42 million annual guest visits
- Over 100 Topgolf venues nationwide
- Presence across 24 of the top 25 U.S. media markets
- More than 28,000 digital screens throughout Topgolf venues
- Owned digital channels and first-party consumer data
- Original content and branded entertainment
- Licensing opportunities that extend the Topgolf brand beyond the venue experience