Thursday, July 29, 2021

Tricky New Museum Aims to Fool the Eye at Resorts World Sentosa

[quote]In conceptualizing the museum at RWS, Trickeye took into account some of the most remarkable aspects of the Singapore – a truly cosmopolitan city with a thriving ecosystem of nature and wildlife – and transferring them into artworks. [/quote]

Singapore — Come mid-2014, Resorts World Sentosa (RWS) will be home to the region’s first Trickeye Museum. This new interactive museum will be sited at the integrated resort’s Waterfront. Occupying an area of 800 square metres, the museum will feature six theme zones, with 80 three-dimensional paintings and optical illusion masterpieces.

“Trickeye” is derived from the French compound word – Trompe-l’oeil – meaning ‘trick of the eye’.
Guests visiting this museum can expect paintings that stimulate creativity and imagination techniques
through their vision. Not only will they see with their eyes, the museum requires the active participation
of guests to become subjects within the masterpieces.

The six zones will cover the themes of Love, Circus, Masterpiece, Safari, Fairytale and Adventure. The works displayed will also blend together cultures of East and West in interesting ways, reflecting the melting pot culture of Singapore.

Ms. Sujin Seong, Director of Trickeye Museum said, “Since we initiated this popular concept in Seoul
back in 2010, we have always aimed to expand the footprint of Trickeye beyond the shores of Korea. As
a key tourism hub, Singapore was the obvious choice, and Resorts World Sentosa is a prime spot to set
up our first overseas venture. We believe that Trickeye Museum will complement the resort’s existing
offerings and provide more compelling reasons for tourists from around the world to come visit.”

Mr. Goh Chye Boon, Executive Vice President of Resort Operations, Resorts World Sentosa, said, “We
are proud to have Trickeye Museum join the exciting line-up of attractions at Singapore’s first integrated
resort. As a key player in the tourism industry, Resorts World Sentosa will continuously refresh our
offerings to attract new and repeat visitors, and to stay on top of the game in this dynamic industry.”

Trickeye Museum will be one of the anchor tenants at the Resort’s Waterfront, and Mr. Goh added that,
“We will continue to roll out a series of exciting offerings to inject vibrancy to the area. Guests can look
forward to enjoying even more unique moments and experiences when they visit our Resort, where
there is something for everyone in the family.”

Looking ahead for 2014, the Resort will continue to push into secondary cities in its key markets and roll
out campaigns throughout the year to attract repeat visitations from locals and nearby markets
including Malaysia and Indonesia.

Trickeye museum first opened in Seoul in December 2010 and has welcomed more than a million
visitors to date. It has since opened two other museums in popular tourist locations of Busan and Jeju,
and established itself as a leading art gallery in Korea.

www.trickeye.com

www.rwsentosa.com

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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