Friday, April 23, 2021

USA Pavilion Designed by BRC Imagination Arts to Explore “Infinite Energy” at Astana EXPO 2017

[quote]This project has been a true team effort and a wonderful example of a public-private partnership.  It’s amazing to look back and to see what’s been accomplished in the last six months.  We went from a spark of an idea and what seemed like an impossible goal to a fully funded project that is scheduled to open on time.  All of the project’s stakeholders worked together to solve a myriad of challenges and I can’t wait to welcome our first guests in a few short weeks.”  – Andrew Snowhite, Executive Director, USA Pavilion 2017[/quote]

The USA Pavilion held its official ‘send-off’ to Expo 2017 Astana, Kazakhstan at an event in Washington, D.C., featuring U.S. and Kazakhstani representatives previewing the world’s most prominent energy, innovation and person-to-person global event of 2017.

The project is a public private partnership, led by USAP Expo 2017, the nonprofit organization selected by the U.S. Department of State to design, build, and operate the USA Pavilion at Astana Expo 2017. The USA Pavilion showcases America’s leadership in technology and innovation, and highlights the strong partnership between the people and countries of Kazakhstan and the United States.

“The USA Pavilion is the premier demonstration of America’s energy, innovation and ingenuity on the world’s stage this year,” said Dr. Joshua Walker, President and CEO of the USA Pavilion. “Our American Student Ambassadors will welcome guests who will get to see and experience first-hand the future of energy from our amazing sponsors. Today’s send-off is an exciting step in a great journey for the U.S. and Kazakhstani people.”

Featuring the theme of The Source of Infinite Energy, the USA Pavilion shares the voices and hopes of the American people with our friends and partners in Kazakhstan and around the globe. The 1,100 m2 / 11,840 ft2 exhibition space is broken down into three parts: Theatre 1, Theatre 2 and the Post Show and was produced in partnership with the award-winning design and production agency, BRC Imagination Arts:

Theatre 1: A Room Full of Energy

Visitors are greeted by a question at the heart of the Pavilion Experience: “What is the Source of Infinite Energy?” As they enter, they are surrounded by images of the United States and greeted by an American Student Ambassador. Following is a film that features America’s spirit of innovation that draws inspiration from the past while highlighting cutting-edge technologies of tomorrow. Afterward the guests are invited into the Energy of Life Theatre experience.

Theatre 2: The Energy of Life

Here visitors experience a surprising, delightful and entertaining show that is an emotional expression of the USA Pavilion theme: “The Source of Infinite Energy.” The show is displayed across three massive synchronized screens that are further enhanced by a multi-layered floor to ceiling audio and light spectacle.

Pavilion Post-Show

The Post Show answers the question in Theatre 1: “WE are the Source of Infinite Energy.” Here our sponsors and partners invite visitors to learn how the United States and Kazakhstan continue to expand upon their successful friendship and how we will continue to work to bring positive solutions to the world.

[quote]Our goal from the beginning was to develop an emotional experience that celebrates the energy that binds us all. We built this core idea around the US and Kazakhstan relationship, which recently celebrated its 25 years of collaboration. The shows and experiences we’ve developed for the USA Pavilion highlight that innovation – how everyday people and our ability to work together can fuel the Energy of Life. It’s more than just highlighting future energy technologies, it’s about what the technologies allow us to accomplish, the joy it brings to our lives and the promising future we can build together.” – Christian Lachel, Executive Creative Director & Vice President, BRC Imagination Arts[/quote]

Complementing these multimedia presentations, the Student Ambassador program, facilitated by the Eurasia Foundation, is a foundational component of the USA Pavilion experience. These forty young Americans greet and guide visitors through the Pavilion experience, providing guests first-hand interactions with the next generation of American innovators and leaders. The USA Pavilion Student Ambassadors, comprised of college and graduate students, represent 29 states, speak Russian or Kazakh, in addition to 17 other languages, and currently are studying subjects from energy and economics to business and diplomacy.

“Our Student Ambassadors are the very best people to represent America at Expo 2017,” said Ambassador George Krol, U.S. Ambassador to Kazakhstan and Commissioner of the USA Pavilion. “The Pavilion will truly reflect America as the source of infinite energy.”

The USA Pavilion is a public-private partnership and funded exclusively through donations. Corporate sponsors include: Chevron, GE, AES, Citi, ExxonMobil, Fluor, Mastercard, Coca-Cola, Cisco, Microsoft, Visa, and WR Grace.

RELATED STORIES:

Expo update: Astana 2017 opens June 10; Dubai 2020 prepares; Buenos Aires, Lodz, Minnesota, France, Japan, Russia & Azerbaijan compete

A story of best practices: BRC Imagination Arts and the EU Pavilion at Expo Milano 2015

Tales from the Expo – Lessons for world’s fair exhibitors: an IPM online book by James Ogul

Related Articles

Latest Articles