Friday, December 8, 2023

Vantage expands market to contact tracing during COVID-19 pandemic

The global COVID-19 pandemic has sparked the ingenuity and resourcefulness of many companies around the globe. Their ability to quickly pivot in order to produce much needed supplies, from personal protective equipment to hand sanitizer, demonstrates how businesses are finding ways to help find solutions.

Inspired by this show of fellowship and support, the team at Vantage has looked at ways their tracking software could be used in other settings outside of the attractions space.

A platform originally designed to trace guests through a water park via smart wrist bands, Vantage shows operators how guests circulate, what attractions they ride, and where they spend their time. On its own, this information gives a snapshot of the number of people in the park, where they are, and how smoothly their operations are running. “The value stems from linking wrist bands to guest profiles. Each guest of the park is incentivized to create a profile that records any number of details a park wishes to know and that the guest is willing to share,” says, Philip Edgell, Vantage’s President. “The guest receives a more personalized experience and the operator, in turn, receives guest details, while allowing them to respond to customer behaviours in real-time,” continued Edgell.

Vantage currently applies this technology across a range of entertainment venues similar to water parks, such as resorts, family entertainment centers, and museums – places where guests visit a defined space for a certain length of time and where their satisfaction is paramount to the success of the venue. Being able to see how different types of customers behave, by age, gender, or zip code, is invaluable information for an operator to have for day-to-day operations and long-term planning.

This type of evidence, of knowing who has come into contact with whom, of where they visited, and how long they stayed, could also prove beneficial for other types of businesses beyond the attractions space. Being able to contact trace anyone, without the use of cell phones, within a defined space quickly and accurately could help stop the spread of viruses and save lives.

Easily applied to any number of locations, Vantage’s platform can give businesses insight into not only interpersonal interactions but also when contact with facilities and spaces has occurred. Other features include alerts when wrist bands have entered unauthorized zones and real-time location finding.

If you are a business, whether it be a long-term care facility, daycare, warehouse, work camp, or other type of operation and would like to know more about how Vantage can help, please email: [email protected].

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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