Saturday, October 16, 2021

Visual Terrain Receives Three 2016 IES Illumination Awards of Merit

Los Angeles, CA, USA — The Illumination Engineering Society of North America (IESNA) announced its list of recipients for the 2016 Illumination Awards of Merit, and Santa Clarita based lighting design firm, Visual Terrain, Inc. has been awarded three prizes this year.

Visual Terrain was recognized for its achievement in all three of its areas of expertise: Architecture, Attractions, and the Arts.

The lighting designs for Dollywood Emporium (architecture), Laff Track (attractions), and Rays (the arts) were all judged worthy of awards.

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Rays – River’s Edge Park. Council Bluffs, Iowa. Visual Terrain worked closely with visual artist Dan Corson, interactive specialist Beaudry Interactive, and system integrator Bandit Lites, to create an interactive light environment at a large public park in Council Bluffs, Iowa. Additionally, sound designer Yessian joined the team to provide music for the grand opening event. Brad Haynes provided the programming.

Laff Trakk – Hersheypark. Hershey, Pennsylvania (above). Designed by Ravensun Creative, Laff Trakk is the first indoor, 360-degree, spinning, “glow-coaster” in the United States. The lighting design reinforces the story of being in a crazy fun house with surprises around every corner. Through the use of a variety of UV lighting instruments, and a minimal white light spectrum any structure that wasn’t painted with the specialty UV paint would visually recede and disappear; leaving only the brightly painted scenic pieces illuminated. Visual Terrain strategic partner Bandit Lites was the system integrator. LA ProPoint did the scenery design, engineering, fabrication, rigging and installation.

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Dollywood Emporium – Dollywood. Pigeon Forge, Tennessee. Making the most of a tight budget, and a desire to both improve shoppers’ experience and increase Dollywood’s sales, Visual errain worked closely with Herschend Family Entertainment to ensure new lighting design altered the fundamental feel and flow of an existing retail space. The space suffered from mixture of radically different ceiling heights, and outdated lighting sources and technologies. The new lighting design focuses guests on the merchandise, softens ceiling transitions, and invites guests to explore the entire store. Once again, Visual Terrain strategic partner  Bandit Lites did the system integration.

Founded in 1995, Visual Terrain is celebrating over 20 years of lighting design for architecture, attractions and the arts. The company’s main office is located 40 minutes north of downtown Los Angeles at 25217 Avenue Tibbitts, Santa Clarita, CA  91355, with an additional office in Chicago, Illinois, as well as an international representative near Paris, France.

Joe Kleimanhttp://www.themedreality.com
Raised in San Diego on theme parks, zoos, and IMAX films, Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe has been News Editor and contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, and MiceChat. His blog, ThemedReality.com takes an unconventional look at the attractions industry. Follow on twitter @themedreality Joe lives in Sacramento, California with his fiancé, two dogs, and a ghost.

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