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Crafting Memories Episode 1: The Enrichment of History through Digital Immersion, and the Future of the Interactive Museum

May 19, 2020 @ 1:00 pm CDT


How to plan for the evolution of the museum experience and a closer look at the immersive and interactive exhibits of the Statue of Liberty Museum WITH EMILY WEBSTER OF ESI DESIGN, AN NBBJ STUDIO

We’ve been saying for a while that museums should be more immersive, more tactile and more interactive. But how do museums evolve when the notion of touch now comes at a public health risk?

Museums have the rare ability to create a connection between a visitor and a moment in time. With digital experiences, the interactions geared towards visitor engagement can become more personalized and memorable, and can embody the values of the stories being told in the exhibits.

Before New York’s #STAYHOME measures were put into place, The Statue of Liberty Museum’s 4.3 million annual visitors could explore the Statue’s history, impact, and the ideas it represents through immersive and interactive exhibits. Although temporarily closed, the museum is a new destination amongst New York City’s cultural icons, and this past week the Statue of Liberty Museum celebrated it’s one year anniversary.

Using the Statue of Liberty Museum as a case study, join ESI Design’s Emily Webster and host Alexandre Simionescu of FLOAT4 to discuss:
– How creative, content and tech work together for a memorable experience
– What to consider when incorporating digital content and technology into museums
– How to build connection in museums without touch
– What changes we’re likely to see in museums post-pandemic

Got any questions you’d like to ask Emily or Alex about the Statue of Liberty Museum, or the ever-changing landscape of museum spaces? We’d like this to be a candid conversation, so email your questions to [email protected] to be answered live


Alexandre Simionescu
Principal, Creative @FLOAT4
Alexandre Simionescu is co-founder of Float4, a multidisciplinary experience design and creative technology studio with offices in Montreal, New York and Dubai. After graduating from École Polytechnique de Montréal 2006 with a degree in computer Engineering, Alex was employed by Ubisoft Montreal, where he worked as a programmer before co-founding Float4 in 2008. Always on the go, and perpetually analyzing upcoming industry trends, he spearheads Float4’s creative initiatives. Alex’s work has always been devoted to exploring the intersection of technology and art, and to use his findings to create a shared experience with everyone around him. Alexandre is at the helm of Float4’s vision and strategy as he continuously fuels award-winning content-driven experiences. He’s shared his expertise at many conferences including at the Future of Immersive Leisure Conference Society for Experiential Graphic Design, xLab’s Speakers Series in New York, ISE’s Main Stage Presentation, and at TIDE.

Emily Webster
Principal, Creative @ESI Design, an NBBJ Studio
As Principal/SVP, Creative at ESI Design and at the helm of ESI’s Media Architecture practice, Emily leads teams at ESI to design how technology is used to activate a space and tell a company story. Involved in projects from business development to completion, she brings a strategic approach to the creative implementation of interactive technologies, and helps clients create meaningful experiences that elevate their brand within the marketplace. She views buildings as platforms that can adapt as the needs of the space or the business change. She’s led many award-winning projects at ESI including eBay Main Street, The Statue of Liberty Museum, and The Beacon at PNC Tower, and has presented at conferences such as Digital Signage Expo and FastCo Innovation Festival. Before ESI, she trained as a dancer, earned a degree in Architecture and a Master’s from NYU’s Interactive Telecommunications Program, and worked for WET Design, photographer David LaChapelle, IFC, and artist Jim Campbell.


May 19, 2020
1:00 pm CDT
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