The InPark Webinar Community Calendar
All submissions will be reviewed by IPM staff and are subject to approval before being listed on the calendar.
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How has behavior changed and what is the opportunity for brands?
May 21, 2020 @ 7:00 am - 8:00 am CDTFree
Never before has rapid change and uncertainty had such an impact on businesses around the globe. And, as governments in Europe begin to end the lockdown, new challenges emerge for many brands looking to thrive during a period of recovery.
We believe design and creativity plays a vital role in helping businesses thrive through the C-19 recovery and beyond. And, this webinar series brings together leaders from across the industry to help take stock and support others in critical decision making.
In this 60 minute webinar, we will explore the shifts in human behaviour since the crisis began and how a deeper understanding of people can create insight to build your brand.
Hosted by Uniform’s Steve Ardern, and includes 3 guest speakers:
Shadi Halliwell, CMO at Three
Sam Shaw, Strategy Director at Canvas8
Mark Harland, Director of Form
We hope that you’ll join us for this lively discussion and take the opportunity to engage with three industry leaders through the Q&A.
About the speakers:
Shadi is a marketing leader with well over 25 years experience. Before her role at Three, she was with Harvey Nichols as Group Creative Marketing Director working on a radical transformation programme to rejuvenate the brand’s customer experience. Shadi’s early career was at O2, where she spearheaded some iconic campaigns for the brand, including the creation of the O2 arena and the introduction of Priority Moments.
Over a decade of experience researching global consumer culture and behaviour for clients including Nike, Google and The Gates Foundation. Sam is lead on the open initiative “Pandemic Culture” which has interviewed over 40 experts and academics, alongside in depth research to model the impact of the crisis on people and brands.
For over 25 years, Mark has worked extensively with global brands including Cadbury and Jaguar, as well as supporting high growth SMEs working with their management teams to unlock growth potential.
Hosted by Uniform
Who’s this event for?
This event is for C-level business leaders, brand and marketing specialists, or leaders who have a passion for harnessing the power of design and creativity in their business.
Will the event be available afterwards?
For anyone who can’t make the event, a recording will be available on the Uniform website afterwards.
Can anyone ask a question to the speakers?
The Q&A will be moderated, but time-permitting, we should answer all the questions from the audience.