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TEA Wednesday Webinar: Forging Stronger Relationships While Social Distancing

April 29, 2020 @ 10:00 am - 11:00 am CDT

At a time when we’re stuck in our homes, staying apart, there is a sense of community that, in a way, has never brought us closer together. Collectively, we are all experiencing the same thing, at the same time.

This presents a unique opportunity to leverage the power of digital media to forge stronger relationships with our customers, prospects, and the online audience in general. The question is, how do brands wade through the plethora of content, largely focused on a single subject, to identify the subject matter that relates to their audiences, ultimately creating stronger, longer-lasting bonds?

We will look at a few strategies and some real-time examples of organizations that have done just that, and review some of the key steps that you will need to take in order to find success on your own.

Attendees can expect the following from this discussion: 1. Learning more about the power of data and understanding both where it can be sourced and how it can be used 2. Developing communications strategies that tie into an authentic brand voice, leading to greater engagement and retention from key audience targets 3. Harnessing the innate creativity of this industry and turning that creativity into resonant campaigns and unique mixed media use

This Webinar is Led by:

Corey Padveen, t2 Marketing International

Corey Padveen is a Partner at t2 Marketing International, a global media and brand consultancy. He has worked on some of the most innovative data, influencer and Millennial-oriented campaigns across a number of industries, speaks on his work and research at events around the world, and is a member of a number of futurist-based advisory boards in the United States and Europe. He is also the author of Marketing to Millennials For Dummies, and a contributing author of Digital Marketing All-In-One For Dummies.

Roberta Perry, Roberta Perry and Associates – TEA Past President

Roberta Perry, owner of Roberta Perry and Associates is a business development consultant. Her clients have included Edwards Technologies, Fresh Juice Global, Fox Studios, Iwerks Entertainment, Cerritos Public Library, Paramount Studios and LA Center Studios.? She has served as Chairman of the Nightclub and Bar Association; as President of the Themed Entertainment Association; sat on Seattle Fair Campaign and Practices Commission; Toastmasters International Board of Directors 2010-2012 and currently serves on the Board for Lawrence Anthony’s Earth Organization and the Freedom Writers Board of Directors.  In addition, she is a best selling author in the compilation books, Women Who Rock volumes 1 and 2, by Natasha Duswalt.

Details

Date:
April 29, 2020
Time:
10:00 am - 11:00 am CDT
Event Category:
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Venue

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Organizer

Themed Entertainment Association
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