Wednesday, June 29, 2022

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The Future of Membership/Pass Programs

March 31, 2021 @ 1:00 pm - 2:00 pm CDT

COVID has given us the time and incentives to reevaluate our “normal” operations, and here’s one question we feel is worth discussing: Is it time to reevaluate our membership/pass programs?


Could there be a better way to satisfy demand without hitting max capacity as often? Is there a better way to service guests with different financial circumstances and visiting habits? Are our members/passholders actually our most profitable guests or do we need to better balance these programs with our ticket programs to yield the best revenue or results for our mission? Are our members even our biggest advocates, or are there other guests or channels providing equal or even better word-of mouth?


As always, Randy and Matthew will tackle these questions and more with an expert panel of attractions industry professionals. We hope to see you there.