WhiteWater has appointed Michael Dalzell as Vice President, Global Marketing, bringing an experienced brand builder and growth marketer to the provider of water-based attractions.
For more than 20 years, Dalzell has worked at the intersection of brand, customer experience, and commercial growth, helping build businesses including The North Face, SAXX Underwear, STORMTECH, and most recently Reliance Foundry, where Dalzell served as Chief Marketing Officer.
“Few companies get to create the kind of lasting experiences WhiteWater does,” said Dalzell. “This is a business built around innovation, creativity, and play. I’m excited to help dial up that story globally and turn the strength of the WhiteWater brand into an even more powerful driver of customer connection and growth.”
Dalzell will lead WhiteWater’s global marketing organization and work across the business to connect brand strategy, customer insight, digital marketing, and commercial priorities.
“Michael brings a strong combination of brand expertise, team leadership, and strategic perspective,” said Geoff Chutter, CEO of WhiteWater. “WhiteWater leads the industry in breadth, from water slides, interactive play, and waves to water rides, surf, technology, and aftersales services. Michael will help us better leverage that breadth, connect customer needs with our capabilities, and ensure we’re communicating the value WhiteWater can bring to their businesses.”