Richmond, BC, Canada — Visitors to WhiteWater supplied waterparks around the world could soon see the famous NASCAR trademark on some of the company’s rides and attractions.
WhiteWater has signed a licensing agreement with NASCAR, one of the world’s best-known sporting brands. The deal will allow WhiteWater and its waterpark clients to use the logo and marks on approved themed rides and products based on the iconic NASCAR brand.
“This is the first branding deal of its kind in the waterpark industry and we’re super thrilled to have entered into an agreement with this high-profile American company,” said WhiteWater founder and CEO Geoff Chutter. “Creating an experience around the NASCAR theme will certainly add to the WOW experience for our guests.”
One of the first rides to bear the NASCAR logo will be WhiteWater’s multi-lane racing mat ride, currently being proposed to several parks.
“As one of the most thrilling and exciting sports in the world, we look forward to working with the premier waterpark company in the business to explore this unique integration with the NASCAR brand,” said Blake Davidson, Vice President of Licensing and Consumer Products at NASCAR. “We select our licensees very carefully, and WhiteWater, with its global reach and emphasis on innovation, proved to be a great fit for our company.”