Wednesday, February 21, 2024

WhiteWater Inks Branding Partnership with NASCAR

Richmond, BC, Canada — Visitors to WhiteWater supplied waterparks around the world could soon see the famous NASCAR trademark on some of the company’s rides and attractions.

WhiteWater has signed a licensing agreement with NASCAR, one of the world’s best-known sporting brands. The deal will allow WhiteWater and its waterpark clients to use the logo and marks on approved themed rides and products based on the iconic NASCAR brand.

“This is the first branding deal of its kind in the waterpark industry and we’re super thrilled to have entered into an agreement with this high-profile American company,” said WhiteWater founder and CEO Geoff Chutter. “Creating an experience around the NASCAR theme will certainly add to the WOW experience for our guests.”

NASCAR Themed Entry Tubs

One of the first rides to bear the NASCAR logo will be WhiteWater’s multi-lane racing mat ride, currently being proposed to several parks.

“As one of the most thrilling and exciting sports in the world, we look forward to working with the premier waterpark company in the business to explore this unique integration with the NASCAR brand,” said Blake Davidson, Vice President of Licensing and Consumer Products at NASCAR. “We select our licensees very carefully, and WhiteWater, with its global reach and emphasis on innovation, proved to be a great fit for our company.”

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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