Monday, April 15, 2024

WhiteWater unveils new look reflecting commitment to “create places where fun thrives”


Like most successful brands in the world, WhiteWater has a clear vision and goal. From its start as a water park operator in 1980, the company has had one clear purpose: to create places where families can unite and make joyful lasting memories.

In line with this, WhiteWater recently introduced its new tagline: “Entertain the possibilities”. It’s a reflection of our vision to make the impossible possible through a combination of in-house creativity, engineering, and production based on decades of tried-and-true methods. Its current brand advertising campaign, “Be Boundless” is an extension of the idea encouraging creative visions and the exciting places that that thinking can go with WhiteWater.

As with its product portfolio, WhiteWater strives to stay ahead and consequently, it’s updated its identity to better express what makes WhiteWater different—what makes it the right choice.

“We wanted to remind people that it isn’t only our size and decades of experience—with over 5,000 projects under our belt—which makes us market leaders, it’s our people and their thinking,” says Paul Chutter, WhiteWater’s Chief Business Development Officer.

“We’re celebrating our strengths, which are are underpinned by the creativity, precision, and commitment of the most talented people in the industry. This approach has created the customer-centric business that we lead today,” he adds.

WhiteWater aims to inspire clients by unleashing our creativity to realize their ambitions and craft solutions to make each park unique. By fusing imagination with precision engineering and careful manufacturing, WhiteWater is dedicated to making products that operators can count on; because it knows how crucial reliability and efficiency are for safety and success.

WhiteWater want to excite parks to “think big” because with its scale, experience, creativity, and delivery, we can make it happen. By ensuring safety, entertainment value, and innovating to meet the operators’ needs, we make parks more successful, and their growth drives ours.

“We might have a new look, but it is true to our values and reminds us all that since 1980, we have always been here to serve our clients. We partner with parks to create solutions which drive their gate and ultimately make people happy,” says CEO Geoff Chutter, “It’s not a bad gift to give the world!”


WhiteWater: Entertaining the possibilities

Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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