This expansion will be one of the centerpieces of the new LEGO Chima brand, which already includes a major LEGO product line, a stunningly animated television series to air on Cartoon Network and multiple interactive video games and apps. LEGOLAND Florida is the only place in the world that LEGO fans can go to unleash the power and be fully immersed in The World of Chima, providing an experience like no other.
LEGO Legends of Chima is the highest tested new LEGO theme in the last 12 years, and LEGO fans across the nation and around the world are embracing this new storyline of powerful tribes of animal warriors entwined in a struggle between good and evil in a mystical land.
As part of today’s announcement, LEGOLAND Florida announced that Cartoon Network is the presenting partner of The World of Chima and the Official Kids Cable Network.
“This is a great opportunity to continue the successful relationship that Cartoon Network has had with LEGO Group,” said Cartoon Network Chief Marketing Officer Brenda Piper. “We are always looking to expand the Cartoon Network brand to reach children outside the world of television and what better way to do that than by bringing the Legends of Chima to life at a theme park.”
The Legends of Chima series will focus on the highly-advanced animals that live in the magical land of Chima. The stories of those who understand the true nature of the Chi, as well as those who try to conquer it, will be told throughout the season.
The centerpiece of the new World of Chima at LEGOLAND Florida is an interactive, family-friendly water ride, The Quest for CHI. Guests will enter The World of Chima through a fantastical stone and moss covered entrance which leads to the Lion Temple at the base of the majestic 45-foot tall floating Mount Cavora. There, guests will explore a diverse landscape setting and join the Lion Tribe in an epic battle to recover the stolen CHI orbs. Guests will board a watercraft which will take them on an interactive experience using water cannons to help their hero, Laval the Lion Prince, defeat Cragger the Crocodile King as he attempts to steal the precious supply of CHI. The journey will take them through the land of Chima where they will meet some of the highly advanced animal tribal habitats, including the Rhino Quarry, Raven’s Roost, Eagle’s Nest, Wolves Encampment, Gorilla Forest and Crocodile Swamp among other imaginative settings.
While building and developing the World of Chima is good fun, it’s also good business. Since opening in 2011, LEGOLAND Florida has created more than 1,300 new jobs in Central Florida. LEGOLAND Florida’s new World of Chima expansion has already had a positive impact on Florida’s economy by supporting nearly 150 construction jobs, of which 85 percent are from Central Florida. In addition, approximately 50 jobs will be added to LEGOLAND Florida when The World of Chima opens this summer to support the park’s operation of the area.