Saturday, September 30, 2023

World’s Third Largest Screen at Melbourne Museum to Upgrade to IMAX Laser Projector

883095_10151461129354911_997329812_oMelbourne, Australia — IMAX Corporation and Museum Victoria have announced an agreement to install IMAX’s next-generation laser digital projection technology in the IMAX Melbourne Museum. The new technology, which is expected to launch in 2014, will enable the Museum to deliver a wider array of the highest-quality digital content available—including both documentaries and blockbuster films—and further enhance The IMAX Experience® for its visitors.

IMAX’s next-generation projection system is expected to set a new benchmark as the industry’s premium entertainment experience. The system, which incorporates the laser digital intellectual property IMAX exclusively licensed from Eastman Kodak and Barco’s unique laser innovations, represents the largest R&D initiative in IMAX’s history and will enable IMAX® dome theatres and IMAX screens larger than 80 feet to deliver the highest-quality digital content available with greater brightness and clarity, a wider color gamut and deeper blacks.

“Since 1998, IMAX Melbourne Museum has attracted more than five million visitors who have enjoyed what is simply the finest cinematic experience on offer,” said Richard Morrison, IMAX Melbourne Museum General Manager. “We’re excited to build on this success with IMAX and offer our guests an even more immersive and visceral experience as well as greater access to their favorite IMAX documentaries and Hollywood blockbusters.”

“We’re delighted to extend our partnership with Museum Victoria around our new laser technology, which represents the largest R&D effort in IMAX’s history,” said Larry O’Reilly, President, Worldwide Sales, IMAX. “We believe this next-generation system will usher in a new era of quality and innovation in projection technology that will further immerse museum-goers into the stunning visuals, action and drama of an IMAX movie unlike anything they’ve experienced to date.”


Joe Kleiman
Joe Kleiman
Raised in San Diego on theme parks, zoos, and IMAX films, InPark's Senior Correspondent Joe Kleiman would expand his childhood loves into two decades as a projectionist and theater director within the giant screen industry. In addition to his work in commercial and museum operations, Joe has volunteered his time to animal husbandry at leading facilities in California and Texas and has played a leading management role for a number of performing arts companies. Joe previously served as News Editor and has remained a contributing author to InPark Magazine since 2011. HIs writing has also appeared in Sound & Communications, LF Examiner, Jim Hill Media, The Planetarian, Behind the Thrills, and MiceChat His blog, takes an unconventional look at the attractions industry. Follow on twitter @ThemesRenewed Joe lives in Sacramento, California with his wife, dog, and a ghost.

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