On the cover
Guests enjoy a Topgolf experience, where they can play a virtual game of Angry Birds.
Photo courtesy of Rovio and Topgolf.
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Table of contents
Meet the press Our final installment of having the IPM editors interview one another
Midwestern magic Three design firms in the American heartland make unique contributions to the global attractions industry • by Ben Cober
Patently recognizable Could Mad Systems’ new recognition technology “change everything” about experience design? • by Michael Oliver
Swings and wings, eagles and birdies Angry Birds are teed off in new branded experience at Topgolf venues • by Judith Rubin and Michael Oliver
The attraction of photos DNP photo printers help attractions and concessionaires stay competitive on the souvenir photo front • by Joe Kleiman
Slides of the times Sponsored interview with ProSlide Chief Commercial Officer Ray Smegal
A meeting of minds and disciplines UCF Themed Experience program collaborates with VR pioneer Dr. Carolina Cruz- Neira • by Peter Weishar
