by Judith Rubin “We need to do a better job communicating to the public our mission of conservation and saving animals from extinction,” said Jim Maddy, president and CEO of the Association of Zoos & Aquariums (AZA) at the 90th annual AZA conference in Orlando. He was introducing a new coordinated conservation effort uniting stakeholders … Continue reading “A Tough Year”: Zoos & Aquariums address conservation, experience design and reframing the debate